Marketing Tactics

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Purch, a digital content and commerce company, and comScore examined more than 3,000 qualifying purchases during a 90-day period to track key influences and behaviors of U.S consumers before, during and after a technology purchase. Purchases tracked include popular products such as mobile devices, tablets and wearables from top online retailers and brands.

JLL has entered into an agreement to acquire Big Red Rooster, a brand experience and retail design services company based in Columbus, Ohio.

The acquisition, expected to close in January 2016, will expand JLL’s project management and design services with dedicated brand experience and design experts who can serve a broad mix of retail, food service, grocery and healthcare companies across the United States.

Big Red Rooster counts Under Armour, FedEx, T-Mobile, American Express and Nationwide Children’s Hospital among its clients.

Retailers looking to boost in-store redemption rates for coupons should consider implementing a particular leading edge technology.

A new study from Juniper Research, “Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020,” has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up more than 10 times from 11 million in 2015.

PGA Tour Superstore in 2016 will open its fourth store in the state of Arizona, in Tucson. Additional 2016 openings are to be announced.

The retailer will open a 25,000-sq.-ft. store at the Tucson Fiesta Shopping Center. The store will have multiple state-of-the-art swing simulators, practice hitting bays, a large putting green and an in-house club making and repair facility to provide a unique, interactive experience to golf enthusiasts of all levels.

While athleisure apparel is still quite trendy these days, the creator of the trend, Lululemon Athletica, is struggling to grow profits as competitors threaten its value proposition.

For the third quarter ended Nov. 1, the company posted a profit of $53.2 million, or 38 cents a share, down from $60.5 million, or 42 cents a share, a year earlier. Revenue rose 14% to $479.8 million. Same store sales rose 6% for the second quarter in a row on a constant-currency basis.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Women’s lifestyle brand and retailer Vera Bradley is the latest company to feel the negative sales effects of weaning shoppers off promotions, but the strategic shift has done wonders for the company’s bottom line.