Marketing Tactics

Marshalls survey: Most women confident about achieving goals
Framingham, Mass. -- American women are ambitious and confident when it comes to pursuing their goals, yet understand the hard work it takes to achieve them.

In a new survey from Marshalls, 85% of American women ages 22 – 54 who have goals feel confident that they will achieve them in the next year, which is no easy feat with women juggling four different goals on average. Even as master multi-taskers women know when to ask for help, with 91% reporting to need a little boost and support to help create a path toward success.
Sears refreshing some Hometown, Outlet stores
Sears Hometown and Outlet Stores is embracing its branding as “America’s Appliance Experts” with a refresh of seven stores in Arizona, among other states.

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

Saks Fifth Avenue campaign has petal power

Saks Fifth Avenue is launching a garden-themed merchandising campaign just as floral patterns dominate the fashion runways this spring.
Kohl's launches yoga wear line from Gaiam

The new focus on health and wellness merchandise at Kohl’s gets a big boost this week with the addition of an exclusive Gaiam women’s apparel collection.

The retailer has been greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.
A better start for Cabela's in 2015

Volatile demand for firearms seems to be easing at Cabela’s, which reported a profit rise of 6.9% in the first quarter despite a drop in same store sales.
The one report every Walmart supplier should read

Suppliers to Walmart are always looking for ways to align themselves with the retailer and develop strategies that drive sales. Nothing could be more instructive on that front than 2015 version of a Global Responsibility Report, which reveals the company’s extensive social and environmental commitments and accomplishments.

The eighth annual edition of the document was released this week in conjunction with other material related to the company June 5 shareholders meeting.
Victoria's Secret creates a new holiday for women

Victoria's Secret has recruited a couple of Angels to help the retailer launch a new holiday for women: International Bombshells Day.

To be held on the first Saturday of May, the brand will be encouraging women to embrace their inner bombshell and spoil themselves all day with their girlfriends. Plus, they will receive exclusive and limited-time offers at Victoria's Secret Stores and on VictoriasSecret.com.
P.F. Chang’s coming to Streets of St. Charles development

Peoria, Ill. - P.F. Chang’s will be coming to the mixed-use Streets of St. Charles development in St. Charles, Missouri. The restaurant, which will be P.F. Chang’s first location in St. Charles County, will feature an Asian-inspired decor and offer outdoor bistro seating along the pedestrian-friendly streetscape.

Construction is expected to begin summer 2015, with an anticipated opening in early 2016.
Kohl’s celebrates Earth Day with volunteerism, ongoing sustainability efforts

Menomonee Falls, Wis. -- Thousands of associates from Kohl’s Department Stores are celebrating Earth Day by volunteering in their local communities during the company’s sixth annual National Go Green event today through the end of June.
Whole Foods hosts toxic swimmer for Earth Day

Whole Foods celebrated Earth Day by serving as the kickoff site for environmental activist Christopher Swain’s historic swim in a toxic canal.
Foot Locker on hunt for footwear innovators

Foot Locker is looking to the future of the footwear industry with a new partnership designed to drive innovation.

The retailer is collaborating with Pensole Footwear Design Academy on a class that will help design the new ASICS Tiger this summer.
A 'good thing' for Staples and Martha Stewart

Staples is looking to Martha Stewart once again to re-invigorate its home office product assortment.

The retailer and Martha Stewart Living Omnimedia have announced a new, multi-year strategic direct retail collaboration for the manufacture and distribution of a brand new line of Martha Stewart Home Office products.