Marketing Tactics

Bryn and Dane’s announced it will be expanding from three to six locations in Pennsylvania within the next year. The new stores will be located in the Philadelphia Metro Area:

• Bryn Mawr Village in Bryn Mawr, Pennsylvania; set to open summer 2016
• Atwater South in Malvern, Pennsylvania; set to open fall 2016
• The Franklin, 834 Chestnut Street, Philadelphia, Pennsylvania; set to open early 2017

Just in time for Coachella, H&M is teaming up once again with the world-famous California festival by creating a co-branded coed collection.

The H&M Loves Coachella collection will launch in the U.S. in stores on March 24 with a sneak peek online on March 23. The Coachella festival is held yearly in Southern California in April.

Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel.

Ezra Dabah is launching a curated box service for girls ages 3 to 12. Called Kidpik, the new concept will charge customers only for the items they decide to keep after the alloted trial period, Crain’s New York reported. [Crain’s New York]

Build-A-Bear Workshop on Tuesday said it will continue to diversify its store portfolio — including the opening of a branded experience on a cruise ship — as the chain announced disappointing results for its fourth quarter.

The retailer reported a better-than-expected profit of $20.6 million for the quarter, ended January 3, 2016, compared to net income of $11.8 million in the year ago period.

Barneys New York has opened flagship in downtown Manhattan on the same block that the upscale retailer was founded on in 1923 and maintained a presence through the late 1990's.

Traffic and conversion troubles led to a same store sales decrease for fashion retailer Bebe in the second quarter.

For the period ended Jan. 2, net sales decreased 5% to $122.4 million, as compared to $128.9 million in the second quarter of fiscal 2015. The net sales decrease was primarily driven by a comp decrease and store closures. Same store sales decreased 2.5% compared to an increase of 8% in the same period of the prior year. Traffic and conversion declined while average unit retail was flat.

Nordstrom continues to expand north of the border.

The retailer announced that its Nordstrom Rack off-price division will open its first Canadian location, in Toronto, in 2018.

The 38,600-sq.-ft. store will be located at One Bloor in Yorkville, on the southeast corner of Yonge Street and Bloor Street, a well-known shopping district in Toronto. It will be approximately one mile north of the Nordstrom full-line store, which is scheduled to open in September 2016 at CF Eaton Centre.