Marketing Tactics

Torrance, Calif. -- Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, and Universal Parks & Resorts have announced their partnership to develop Hello Kitty interactive retail experience shops scheduled to open later this year at Universal Orlando Resort and in the future at Universal Studios Hollywood.

EXETER, N.H. -- Bauer Hockey announced today that it will open its second retail store, in Bloomington, Minnesota. The Bloomington location is the second to be announced by Bauer Hockey, with the first-ever store expected to open in Burlington, Massachusetts, this summer.

Jewelry and accessories retailer Charming Charlie has opened its largest store yet, a three-level, 16,000-sq.-ft. flagship on Manhattan’s Fifth Avenue. Designed in partnership with Callison Architects, Seattle, the store features a two-story, 30-foot tall glass façade and 20-ft. tall double doors in the brand's signature vibrant pink lacquer.

Washington, D.C. -- Father’s Day may not be the most lucrative consumer holiday of the year for retailers. However, according to the new National Retail Federation (NRF) 2015 Father’s Day Spending Survey, spending on Father’s Day is expected to reach $12.7 billion. The survey, conducted by Prosper Insights & Analytics, indicates the average person will spend $115.57 on gifts, nearly even with $113.80 in 2014.

Orlando, Fla. – “Breaking bread” is the tradition of mixing socialization with eating, and Olive Garden is taking the concept to a new, virtual level. To promote its new breadstick sandwiches, Olive Garden is launching the “Breadsticks Nation” sweepstakes, powered by social engagement technology from HelloWorld.

Canton, Mass. - Dunkin' Donuts has launched its newest mobile payment option, integrating Visa Checkout with its e-commerce site and mobile app as a way to purchase and reload virtual Dunkin' Donuts cards. As part of a new, co-branded campaign titled "Get Stuff Dunkin'," the two companies are offering a special $10 bonus when they load at least $25 on a new or existing Dunkin' Donuts card using Visa Checkout.

Retailers have a new way to drive sales thanks to a mobile-friendly upgrade to RetailMeNot’s popular app.

RetailMeNot, operator of the nation’s largest digital offers marketplace with more than 18 million unique monthly users, introduced the first version of a new “products” section on its app that features popular items.

The new product functionality offers a deep link to retailers’ mobile optimized sites, providing a way to help retailers market specific products in addition to the other promotional capabilities offered by RetailMeNot.

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home. 

Food Lion has launched a new web site designed to make shopping, saving and planning for dinner easy for shoppers.

A new NRF survey reports that Father's Day spending this year is expected to reach $12.7 billion.