Retailers gain RetailMeNot mobile powers

Retailers have a new way to drive sales thanks to a mobile-friendly upgrade to RetailMeNot’s popular app.

RetailMeNot, operator of the nation’s largest digital offers marketplace with more than 18 million unique monthly users, introduced the first version of a new “products” section on its app that features popular items.

The new product functionality offers a deep link to retailers’ mobile optimized sites, providing a way to help retailers market specific products in addition to the other promotional capabilities offered by RetailMeNot.

“Consumers are showing us that they are increasingly comfortable shopping on larger-screen mobile devices like the iPhone 6 and Samsung Galaxy Note, and that they are ready for more opportunities beyond coupons to save money when using the RetailMeNot app,” said Matt Howitt, senior vice president, product, RetailMeNot. “Millions of users have made the RetailMeNot app a part of their shopping and savings experience when looking for store-specific offers. We believe product level deals that are easy to purchase from mobile-optimized retail sites will further enhance their shopping experience.”

Once consumers click on a product within the RetailMeNot app, they will be deep-linked into the mobile-optimized page of a retailer where they can complete a purchase and handle shipping details. In the transaction, retailers remain the merchant of record and will benefit from owning and developing relationships with their customers.

Additionally, RetailMeNot said it will work to ensure that the mobile experience is as seamless as possible for shoppers as the company continues to help retailers and brands facilitate the sale of their products within the app experience.

“We’ve known for years that millions of consumers have been interested in product-level offers through our email newsletter program. Increasingly, we also know that we are engaging more shoppers with this new product-offer content through a mobile channel,” said Cotter Cunningham, CEO and founder, RetailMeNot. “As we continue to see conversion rates increase in mobile commerce, we look forward to working with more retailers and brands to provide our millions of app users another way to more frequently save when they shop on their smartphones.”