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Ulta to distribute Jessica Alba's Honest Beauty line
Jessica Alba's white-hot Honest Beauty brand is expanding its distribution beyond the Internet and into Ulta Beauty, the largest beauty retailer in the United States.
According to the Honest Company, the partnership will increase accessibility and availability for the first time in-store nationwide, engaging a broader segment of customers while offering an experiential touch point for all consumers. Ulta Beauty will provide a dynamic shopping experience that will give Honest Beauty the opportunity to expand its brand messaging both nationally and in local markets.

