Marketing Tactics

'We were able to create Black Friday in April,' Target's Cornell tells Mad Money

New York -- Target chief Brian Cornell talks to CNBC's Jim Cramer about what the company is doing to turn its business around. What else does Target have up its sleeve and how will it keep the momentum going?
Lowe’s subsidiary boosts conversions with product videos
New York - ATGStores.com, an independent, wholly owned subsidiary of Lowe’s, has increased conversions by 14% with customized product videos from Treepodia. This represents a 5.5 times ROI based on the increase in sales.

ATGStores.com carries a selection of lighting, furniture, hardware, plumbing and home décor. The retailer had created its own “how-to-videos” to help customers with their own projects but wanted to create product videos on a large scale.

Lands' End to offer curated collections

As more retailers look to offer curated merchandise to shoppers, Lands' End has launched a new microsite allowing customers to shop products selected by "guest editors".
Kohl's donates $100K for flood relief

Kohl’s is joining Walmart and other retailers in stepping up to help with flood relief efforts in Texas and Oklahoma.

Kohl’s has announced it will be donating $100,000 to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas. In addition to a financial contribution, Kohl’s encourages its associates to volunteer in support of cleanup efforts through its Associates in Action volunteer program.
Cuban ballet coming to Saks windows in NYC

Saks Fifth Avenue will be soaring to new heights with an unprecedented promotional event at its flagship store in New York City this month.

Sixteen dancers from the Sarasota Cuban Ballet School in Florida will be performing live in the windows of the store on Fifth Avenue on June 6 and June 7.
Geeknet goes with a new buyer for $140M

The “unnamed strategic bidder” who outbi
Fossil exec named new CMO at Vera Bradley

Vera Bradley Inc. has hired an executive with the Fossil Group to be its new chief marketing officer.

Vera Bradley announced that Theresa Palermo has been named CMO and will join the company on June 22.
Justice still dragging down sales at Ascena

The struggling Justice brand and the West Coast port dispute held back Ascena Retail Group Inc. in the third quarter as the company awaits its acquisition of Ann Inc. to close later in 2015.
Lands’ End looks to enhance customer experience with new microsite

Dodgeville, Wis. -- Lands' End has launched a new microsite on its website that will allow customers to shop stylized product from key assortments of men, women, and kids. Zanna Roberts Rassi, senior fashion editor for Marie Claire and longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.
DavidsTea and Sephora to open at the Derby Street Shoppes

Hingham, Mass. -- WS Development and Derby Street Shoppes continue to add new and exciting retailers to the vibrant mix of existing shops, boutiques and restaurants by announcing the opening of DavidsTea and Sephora. DavidsTea, expects to open its only location on the South Shore in mid-summer, while perfume and cosmetics retailer, Sephora, hopes to open later this year.
Report: Heavy digital coupon users shop more, spend more than average shopper

Mountain View, Calif. -- Consumers who use digital coupons both shop more and spend more than the average shopper. According to the "Digital Coupon Redeemer: Shopper Trends" report, heavy digital coupon users shop 47% more often than the average shopper, spending $6,081 annually on groceries and household goods alone – a 114% more than the national average.
Dollar General's latest grand opening really is grand

Dollar General has hit another milestone, this time in the small town of Juliette, Georgia.