Skip to main content

Marketing Tactics

  • Food Lion recognizes store manager of the year

    Food Lion's focus on employee excellence was on display this week when the grocery chain recognized some of its exemplary managers with awards.

  • Report: Whole Foods Market considering tattoo parlors in new chain

    Shoppers at Whole Foods Market’s new 365 chain might be able to get a tattoo while they stock up on organic kale smoothies and non-GMO dog food.

    In an interview on Bloomberg TV, Whole Foods CEO Walter Robb says the 365 format is going to try some tactics outside of the traditional supermarket playbook, including setting up tattoo parlors in the stores.

  • Apple Pay use lags awareness

    Consumers know about Apple Pay, but that doesn’t necessarily mean they are conducting mobile payments with it.

    According to a December 2015 survey of 1,300 U.S. household financial decision-makers, including 580 iPhone 6 users, conducted by First Annapolis Consulting Inc. awareness of Apple Pay is quite high. Among all survey respondents, 73% have heard of Apple Pay, while awareness jumps up to 84% for the sub-group of iPhone 6 owners.

  • World to get glimpse of Canadian cool at summer Olympics

    The contingent of athletes representing Canada at this summer’s Olympic games in Brazil will be feeling strong and confident during the opening ceremonies thanks to a new design deal announced by Hudson’s Bay Company.

    Hudson's Bay, Canada's iconic retailer, announced that Dean and Dan Caten, Dsquared2 will design the outfit for Team Canada for the Opening Ceremonies at the upcoming 2016 Olympic and Paralympic Games in Rio.

  • Nordstrom teases New Yorkers with a glimpse of the future

    Nordstrom revealed dramatic plans for a massive and elaborate flagship in Manhattan designed to wow residents of a city accustomed to the best retailers have to offer.

    The approximately 363,000-sq.-ft. store will encompass four individual properties in the Columbus Circle neighborhood of Manhattan, along Broadway between West 57th and West 58th Streets. Slated to open in 2019, it will be the retailer’s second largest store to date (the largest, at 383,000 sq. ft., is in its Seattle hometown).

  • Another marketing first for Target

    Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.

    The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

  • Body Shop turns 40 with new sustainability goals

    The Body Shop, a pioneer of ethical business practices in retail, is reaffirming its commitment to corporate social responsibility as it celebrates its 40th anniversary.

    The all-natural beauty retailer has unveiled a new CSR strategy, “Enrich Not Exploit,” that extends to all areas of its operations and is aimed at making the company “the world’s most ethical and truly sustainable global business.”

  • JCPenney targets millennials with new private brand

    One of the major components of JCPenney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.

X
This ad will auto-close in 10 seconds