Bealls designs an artistic marketing campaign

Bealls has come up with a creative marketing campaign to leverage the artistic talent of its customers.

The company has launched the Bealls Florida Artist Competition, which will provide the opportunity for new and established artists to have their artwork produced into a line of Florida-inspired products exclusive to Bealls Florida.

"Bealls wants to recognize, showcase and develop new artists that exemplify our coastal lifestyle," said Lorna Nagler, President, Bealls Department Stores. "We are excited to see what these artists present and how their artwork can contribute to our continued focus on bringing our customers new ideas, new brands and unique assortments."

Interested U.S. residents 18 years and older can go to TheNextBeallsFloridaArtist.com to submit their entries and to view the official contest rules. Bealls is looking for artists whose artwork reflects Floridian culture and coastal living. Entries will be accepted through July 10. All entries will be reviewed and narrowed down to five finalists, by July 24.

The five named finalists will be asked to present their artwork to a panel of Bealls executives in Merchandising, Product Development, and Marketing at the Bealls Florida corporate offices in Bradenton, Fla. Following the presentations, a Grand Prize winner will be chosen and announced. The Grand Prize Winner will receive a $5,000 cash prize and may receive the opportunity to have their artwork featured on products sold in Bealls Florida Department stores and on BeallsFlorida.com.

Bealls Inc. operates more than 520 stores in 16 states under the names Bealls, Bealls Outlet & Burke's Outlet.