Macy’s adds two more store locations for launch of Macy’s Backstage

Cincinnati -- Macy’s on Monday announced two more pilot store locations in metro New York City for its new off-price format, Macy’s Backstage. The additional stores brings to six the total number of Macy’s Backstage for launch. All are expected to open in fall 2015 and average about 30,000 sq. ft.



The added locations are at Fordham Place in The Bronx, and Essex Green Shopping Center, West Orange, New Jersey, where an existing Macy’s store will be converted to Macy’s Backstage.



Macy’s Backstage will offer women’s, men’s and children’s apparel, shoes, fashion accessories, housewares, home textiles, intimate apparel and jewelry. Each store also will include amenities, such as free WiFi and a suite of spacious fitting rooms. One location will test a café concept.



Merchandise will include clearance goods from Macy’s stores, as well as special buys from well-recognized fashion brands – all at exceptionally great values, often between 20% to 80% off of original and comparable prices for similar merchandise.



“Feedback we have heard from shoppers since the initial public announcement of our first four pilot locations has been enthusiastic, and our team looks forward to bringing this fresh new retail concept to life,” said Peter Sachse, Macy’s chief innovation and business development officer. “These two new locations will enhance our opportunity to learn from the pilot stores. At Essex Green, we will begin to understand the dynamics of converting an existing Macy’s store to Backstage. At Fordham Place, we will be part of an iconic urban retail center in a densely populated community. As is Macy’s practice, we will test and learn to see what resonates most with customers so we can adjust our strategies before rolling out additional locations.”



The four previously announced pilot locations are:



• Sheepshead Bay (2027 Emmons Ave.), Brooklyn, New York

• Queens Place, Elmhurst (Queens), New York

• Lake Success Shopping Center, New Hyde Park, New York

• Melville Mall, Huntington, New York