Olive Garden gets social with breadsticks

Orlando, Fla. – “Breaking bread” is the tradition of mixing socialization with eating, and Olive Garden is taking the concept to a new, virtual level. To promote its new breadstick sandwiches, Olive Garden is launching the “Breadsticks Nation” sweepstakes, powered by social engagement technology from HelloWorld.



Through July 12, consumers can follow Olive Garden on Twitter and Instagram and share a picture posing with their new favorite sandwich using the hashtags #BreadstickNation and #sweeps for a chance to win free lunch for a year. There will also be 1,200 weekly prizes.



In addition, Olive Garden is using an interactive online map to give consumers clues on where and when traveling food trucks will be doing breadstick sandwich promotions.