Food Lion debuts redesigned website

Food Lion has launched a new web site designed to make shopping, saving and planning for dinner easy for shoppers.



The new web site, built based on customer feedback, offers shoppers a personalized experience when they log in. Each customer's personalized dashboard includes the customer's savings for the year and other relevant information and offers. The newly launched site is also fully responsive, meaning the site is easy for customers to use whether they are accessing the site via a computer, tablet or phone.



The new web site is also packed with new features for customers. One of the biggest enhancements, to help customers plan for dinner is the addition of an online Recipe Portal, which features customer-generated recipes that shoppers can save and rate based on their experience. A new virtual shopping list enables customers to plan grocery trips weeks or even months out by keeping an ongoing list, as well as creating new ones for special occasions.



Customers can also use the weekly flyer to add sale items to their lists to take advantage of the week's best deals. In addition, a more robust MVP Coupon Hub provides customers with access to more than 150 relevant coupons that customers can load directly to their MVP Savings card or print at home.



According to the company, additional enhancements to foodlion.com will continue to roll out for customers in the coming months.