Marketing Tactics

Members of Target Corp.’s senior leadership team including CEO Brian J. Cornell, chief marketing officer Jeff Jones, and chief creative officer Todd Waterbury attended the recent TED Conference in Vancouver. In a post on the Target Bullseye Blog, the executives describe learnings such as the importance of empowering dreamers, the power of trust and reputation in social business, and why originals choose different Web browsers than everybody else.

The list of social media networks offering or planning to offer retail functionality reportedly just got longer. According to Re/Code, Joanna Coles, editor-in-chief of Cosmopolitan and a board member of the Snapchat social network, publicly stated that Snapchat intends to offer e-commerce. The announcement came during a presentation Coles made at the Re/Code Code/Media conference in Dana Point, California, on Feb. 17. [Re/Code]

The commercial real estate community is somewhat of a paradox. For an industry that is literally built on the premise of creating new and exciting destinations, there is a tendency to do things the way they have always been done.

Macy’s and Shaun White have joined forces to create a new and exclusive menswear line that reflects White’s adrenaline-pumping, eclectic style.

The Gold Medal snowboarder and skateboarder has ended his eight-year partnership with Target and will launch a new collection, called WHT SPACE, at Macy's. The collection will consist of fashion-forward staples that are highly wearable and capture the faster sides of White’s style. The limited-time collection will be available in approximately 175 Macy’s stores and on macys.com in mid-June.

To further differentiate commercial space the trend among architects, restaurateurs, retailers, and developers has been towards sign packages that seamlessly marry the building facade and family of signs.

Bryn and Dane’s announced it will be expanding from three to six locations in Pennsylvania within the next year. The new stores will be located in the Philadelphia Metro Area:

• Bryn Mawr Village in Bryn Mawr, Pennsylvania; set to open summer 2016
• Atwater South in Malvern, Pennsylvania; set to open fall 2016
• The Franklin, 834 Chestnut Street, Philadelphia, Pennsylvania; set to open early 2017

There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

A Nordic lifestyle store has made its London debut.

Inspired by the hybrid café and retail concepts commonly found in Scandinavia, Blåbär features homeware and accessories from up and coming designers, vintage furniture and its own branded products all in a café environment serving Swedish foods and drinks.