Elephant Bar herds loyalty members

Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.



The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.

In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.



In addition to boosting visits from loyalty members, Elephant Bar can also use the geofencing solution to obtain insight into about popular entry and exit points, as well as data about performance during different parts of the day.



“When we analyzed the first three geofencing campaigns that we conducted with Paytronix, we discovered that approximately 30% of the Elephant Bar Rewards members messaged came into one of our locations on the same day,” said Suzanne Gross, senior marketing manager at Elephant Bar. “That level of incremental business proves that we have a real opportunity here with geofencing to offer more relevant messaging to our rewards members.”