The new face of denim at Express

Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection.

U.S. supermodel Karlie Kloss will star in the retailer's "Fit for You" advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

"Karlie is a modern icon," said David Kornberg, Express CEO and President. "With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple-a great fitting pair of jeans. We are delighted to be partnering with Karlie Kloss to showcase the latest assortment of Express jeans."

Available in-store and online at express.com beginning this month, the Express fall denim collection focuses on the best-fitting fashion jeans that are built to last. The collection features an assortment of updated washes and innovative fabrics including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day.

Customers can check out the hottest trends and find their perfect fit on express.com, in-store and by following #ExpressJeans on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).

Express currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico.