Target thinks outside the pencil case for back-to-school
Target Corp. is looking to make getting ready for back to school quick and easy for families this autumn with an innovative new way to shop for school supplies.
The retailer is launching a service called School List Assist. The online hub will offer a curated assortment of the most common K-8 supplies on the list and a convenient new way for guests to find what they need. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.
“When it comes to back-to-school shopping, we heard from our guests that shopping for ‘the list’ is a top priority but also the biggest challenge,” said Jason Goldberger, president Target.com and Mobile. “School List Assist makes it easy for guests to shop for all of their back-to-school supplies with just a few clicks – giving families more time to look for the exciting things like Target’s backpacks, lunch kits and first day of school outfits.”
This year, Target will time its promotions to more closely reflect how families shop for back to school. In addition, the promotions will be simple and straight-forward.
Early in the season, supplies will be discounted through offers like BOGO 50% off supplies and BOGO 50% off favorite characters. Later in the season, promotions will focus on apparel, including 40% off all denim, 30% off all kids’ apparel and accessories and free shipping at Target.com.
Target will also continue to offer additional ways to save every day through Cartwheel. REDcard holders always receive 5% off nearly all purchases at Target stores and Target.com, free shipping at Target.com and 30 extra days for returns.
Parents and kids will find a broad assortment of supplies, gear, apparel and accessories to fit any kids’ unique sense of style. Top products and trends include:
For young fashionistas, the new Stevies collection launches in all stores and online beginning the week of July 19. Stevies includes 30 exclusive girls’ styles, with prices from $21.99 to $36.99. Designer Stevie Madden, daughter of renowned footwear designer Steve Madden, is Target’s youngest design partner.
For stylish kids on the move, Target has a larger assortment of stretchy denim styles than ever before.
Target will continue to offer school uniform staples at an incredible value, including an assortment of polos, pants, shorts, scooters, jumpers and more.
For DIY enthusiasts, Target will offer a collection of supplies featuring kraft paper and bright neon colors that are perfect for personalization. With a wide variety of washi tape, oversized stickers, paint markers and contact paper, students can make notebooks and folders their own.
For kids who love movie and TV characters, Target has apparel, accessories, school supplies, backpacks and lunch kits with Minions, Star Wars, Avengers, Teenage Mutant Ninja Turtles, Frozen and more.
Philanthropic-minded students will love the new Yoobi X Usher collection, curated by Usher and designed by artist Jonni Cheatwood. Yoobi is a line of school supplies that gives back to classrooms in need in the U.S. with its “One for You, One for Me” giving model.
For eco-minded students, Embark Backpacks use fabric made from 100 percent post-consumer plastic bottles—the material used for each backpack saves at least five water bottles from a landfill.
Other top trends in supplies this year include:Feminine, preppy designs like big florals, small hearts, and striped chevron in a palette of fresh, poppy colors;Boho-inspired patterns influenced by street art with a festival feel;Sophisticated dark florals, animal prints, gold glitter and sparkle;Eighties-inspired prints like camo and bold geometric designs and;Reaching Parents and Kids with Social Media Influencers.
Target operates 1,795 stores and Target.com.
