Marketing Tactics

The world’s largest ice cream manufacturer has opened its first U.S. storefront, a pop-up in Manhattan’s SoHo neighborhood.

Unilever is opening custom-dipping shops for its Magnum Ice Cream brand around the world, and the SoHo outpost is its first U.S. storefront. (Unilever’s other ice-cream brands include Ben & Jerry’s, Fudgsicle and Klondike.)

Despite their tech-savvy reputation, millennials are not above reducing their retail spending with the help of good old-fashioned print coupons.

Johnny Rockets is celebrating its 30th anniversary year — and reaching out to millennials — with a brand refresh that does away with the company’s signature '50s nostalgia.

Ace Hardware Corp. is best known for selling home improvement merchandise, but also operates a growing grocery channel.

Using technology from ProLogic Retail Services, a provider of loyalty marketing solutions specializing in independent grocers, the retail cooperative is enabling its Ace Rewards loyalty program in co-located grocery stores. Ace operates grocery in both “store-within-a-store” configurations and adjacent storefronts with grocery partners.

For all their differences, the shopping center owners and brokers from around the world who will gather at the end of May in Las Vegas for retail real estate’s annual RECon confab are alike in they will all be on the lookout for new retail concepts to entice shoppers.

The good news is that are plenty of brands ready to spread their wings. Some have been around for a couple of years, but are now flush with new financing. But many are formerly pure players that are now turning their attention to physical stores.

The world’s largest social media network showed its chops in the first quarter, reporting impressive increases in revenue, earnings and users that shattered analysts’ expectations.

Facebook reported $2.2 billion in profit for the quarter, ended March 31, up from $1.8 billion in the year-ago period. Revenue totaled $5.38 billion, up 52% over the year ago period.

HomeGoods, Stein Mart and Sierra Trading Post will fill a 76,000-sq.-ft. void created by the closing of a Kmart store at the Maple Village shopping center in Ann Arbor, Michigan.

The number of Sephora shops inside J.C. Penney stores is about to increase.

The department store retailer announced it will open 60 additional Sephora shops in Penney stores, including a flagship set to open in November.