Dunkin’ Donuts creates summer soundtrack

Canton, Mass. - Dunkin' Donuts is partnering with Spotify to celebrate summer musically. The campaign kicks off July 21 with a summer concert series that will span five cities, featuring five different emerging artists at pop-up concerts in high-traffic public areas.



The first show, today in Philadelphia, features Marian Hill. Additional artists to be determined will perform in Miami, Chicago, New York and Boston throughout the coming weeks.



The DD Summer Soundtrack campaign (DDSummerSoundtrack.com), which was developed and implemented by Hill Holliday media agency, Trilia, will include custom and exclusive content from each of the shows available at DDSummerSoundtrack.com. Hill Holliday and Trilia are Dunkin' Donuts' national creative and media agencies of record, respectively.



In addition, Dunkin' and Spotify will distribute across social channels including Twitter, Vine, Instagram, YouTube, Facebook, and Snapchat using targeted native ads. The performances will also be live broadcasted via Periscope. A branded DD app will live on connected TVs and allow for users to view the content on demand.