Marketing Tactics

Wireless provider T-Mobile is launching a major retail expansion drive this year.

The company plans to open 400 of its own branded stores this year, according to a report by Fortune.

“We always just follow what the customer really wants,” T-Mobile’s chief operating officer Mike Sievert told Fortune, and customers, he added, have been “very clear” that “they prefer to do business at a fully branded store.”

Online shoppers in the United States spent $92 billion on apparel, footwear and accessories in 2015.

That’s according to a new report, by global technology research and advisory company Technavio.

The shopping habits of American woman have changed dramatically in recent years and new consumer research from Blackhawk Engagement Solutions reveals just how much.

Don’t miss tomorrow’s webinar, “How Women Shop,” during which Blackhawk will share key learnings from the research and thoughts on how retailers can win with women on the mobile-driven path to purchase.

Click here to register.

Billabong is deploying an in-store sound and scent strategy to offer customers a more immersive experience.

The board sports apparel retailer tapped Mood Media to create a custom sound and scent strategy for select Billabong stores in France and Spain. Billabong wanted to reflect the “board culture” and values of the brand — youth, dynamism and fun.

Mood renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.

Cross-border expansion is on the rise and an extensive new study from JLL identifies the top 50 major cities worldwide that offer the top growth prospects.

Chico's FAS is getting rid of its chief marketing officer.

The apparel retailer on Monday announced a realignment of its marketing and digital commerce functions that the company expects will reduce its 2016 marketing expenses by $11 million and generate annualized cost savings of approximately $14 million.

Shopper center operators have a new ally in their efforts to drive traffic called Cowboys Saloon: American Bar & Grill.

Cowboys is a new food and entertainment concept billed as a destination restaurant and country-western venue that is looking to grow rapidly the next few years. Founded six years ago, Cowboys is on a growth trajectory to operate more than 20 locations by 2018, up from the seven locations that will be open by year end.

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.