Marketing Tactics

Donald Trump contends he doesn’t forget and that could be a bad thing for Macy’s now that polls show the businessman turned politician leading a crowded field of Republican presidential hopefuls and using campaign stops to belittle the department store chain.

Months after trumping Hot Topic with a better offer, GameStop has officially acquired Geeknet for $140 million.

Bloomington, Minn. -- Mall of America is adding a big experiential retail destination.

Crayola plans to open an interactive attraction that combines retail and entertainment in the nation’s largest shopping mall. The 60,000-sq.-ft. Crayola Experience is slated to open at the Bloomington, Minnesota, mega-mall in the summer of 2016. It will be the third location for the format, which recently opened in the Florida Mall, in Orlando, Florida. (The original Crayola Experience is in the company’s home town of Easton, Pennsylvania.)

New York -- One of the nation’s most venerable children’s footwear brands has entered into a deal with Target. The brand is also updating its own in-store experience as it looks to align itself more directly with contemporary shoppers.

Stride Rite is launching Surprize by Stride Rite, an exclusive line of tyke-sized tennis shoes in Target, designed in partnership with Stride Rite.

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.

San Jose, Calif. – While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.

San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

Atlanta - Porsche Cars North America Inc. hopes to drive consumers to drink – and eat – at its new $100 million Porsche Experience Center and headquarters. Porsche has officially opened its new fine dining "Restaurant 356" on the second level of the Porsche Experience Center, overlooking the Hartsfield-Jackson Atlanta International Airport.

New York -- So, how did Amazon make out with its 20th anniversary super-sale event on Wednesday?

Not surprisingly, the online giant wasn’t giving out many details, beyond saying that members shopped at record rates during its first ever “Prime Day.” A different story played out on social media, with consumers expressing frustration and disappointments about the quality of the offered deals.

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.