Marketing Tactics

There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

Starbucks has opened a store in Ferguson, Missouri, a city that was rocked by racial unrest in 2014, as part of its ongoing initiative to open stores in at least 15 lower-income U.S. communities by 2018.

The opening follows the launch of a similar store in the Jamaica section of Queens, New York, in March. Both are part of a national plan to provide local jobs, create training opportunities for youth, and support efforts to rebuild and revitalize communities.

The North Face has unveiled a new store pilot — complete with a Redwood tree — at Stanford Shopping Center, Palo Alto, California.

The 6,500-sq.-ft. store, which is located just across the street from the retailer’s previous location of 24 years, combines the best of digital in-store technology, including virtual reality, with features that speak to the locale and the brand’s DNA.

User data from Pinterest shows that more than one-in-three of its 100 million global users are millennials. In addition, 79% of millennial Pinterest users say the platform is a “guide to life and is a place to teach me how to do things,” compared with 71% of all Pinterest monthly users.

Other notable millennial-related findings include:

Chicago is one of the nation’s leading retail markets and a new report from Mid-America Real Estate details the area’s evolving growth patterns, retailers driving development and hot properties.

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.

Whole Foods Market will open its second 365 by Whole Foods Market store on July 14, in Lake Oswego, Oregon. The new format will make its debut in on May 25, in Los Angeles.