Marketing Tactics

Office Depot Inc. is focusing on attracting de-cluttering consumers as the retailer awaits regulatory approval of its merger with Staples.

Office Depot announced it is launching Perch by Urbio, a new line of organization products for the home or office, available now in both Office Depot and OfficeMax retail locations and online at officedepot.com.

Skechers is teaming up with a U.S. toymaker to execute an omnichannel launch of a new line of dolls based on the retailer's most popular character.

The initial launch of the Twinkle Toes line includes four unique dolls that stand 6.5-inches in height dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes that complement their bright personalities.

New York — Macy’s is feeling the heat — from an activist investor and Donald Trump.

Activist investor Starboard Value wants the department store giant to follow the example set by such other retailers and Sears Holdings and Hudsons Bay Company and capitalize on its real estate holdings by spinning them off into a new investment vehicle. 

Starboard claims the move would double Macy’s stock value, Fortune reported. For more click here.

Menlo Park, Calif. – Facebook is increasing its buy-in for the high-stakes poker game of social commerce.

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.

Seattle — Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.

Chicago – It appears that Groupon will soon be delivering a whole new service to its customers.

The online discount provider has acquired OrderUp, an on-demand online and mobile food ordering and delivery service operating in nearly 40 markets across the United States.

Paired with Groupon’s approximately 25 million active North America customers, the deal creates an online and mobile food ordering marketplace of significant size and scale.

Louisville, Colo. – When it comes to filling their tanks, consumers are most satisfied by two retailers.

Wawa and Costco are the most satisfying gas station/convenience store and wholesale/grocery/big box retailers for fuel, respectively, according to a new survey of 6,935 U.S. consumers by Market Force Information.

Dubuque, Iowa — A family-owned, fourth-generation fashion retailer located in Dubuque, Iowa, is using state-of-the-art LED lighting.

Graham's Style Store has updated its ambience and added a big dash of sparkle with the help of new lighting from Amerlux.

"Our clothes didn't change, our lighting did," explained Ben Graham of Graham's Style Store. "We redesigned Graham's to entice a whole new generation.”

Schaumburg, Ill. — Woodfield Mall, a Simon-owned and operated center with nearly 300 retail, dining and entertainment options, is adding new stores and updating its interior.

 New retailers added in 2015 include Flight 23 at Footaction, Fly Zone at Kids Foot Locker, rue21 and the first-in-state location for SIX:02.

The center also announced the future addition of ivivva athletica, coming this summer, as well as Zara and Timberland, both scheduled to open this fall.

Mall of America is adding a big experiential retail destination.