Marketing Tactics

Inspired by the history of Hollywood, Starbucks has set up shop at Universal Boulevard, a new main street-styled retail destination at Universal Studios Hollywood.

The façade of the 5,000-sq.-ft. store is broken up into multiple buildings, as if it had originally been the site of several small shops. The interior is fashioned as one grand space. A banquette made of reclaimed black walnut wood curves like a siren’s tale, creating seating eddies.

Starbucks has brought its small-sized store format to the Windy City.

The coffee giant has opened a 635-sq.-ft. Starbucks Express cafe in Chicago's Union Station. This is the company’s fifth location to date for its Express concept, which features a streamlined menu that focuses on brewed coffee, espresso beverages and select food items.

The other Express stores are located in New York and Toronto.

With 2,400 confirmed attendees, the new retail and e-commerce event Shoptalk has handily exceeded its first year goals, and glancing at the program it’s easy to see why.
 

Emerging food service concept Maple Street Biscuit Company is the latest addition to one of Gainesville, Fla.’s fastest growing retail destinations.

There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.

Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART),

There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.

Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART).

Consumers are willing to use their mobile devices for shopping, but retailers still need to carefully design their mobile apps and experiences.

Macy’s ranked as the department store of the year in the Harris Poll’s 28th annual EquiTrend Stud, which recognizes the strongest brands based on consumer response.

In coming out on top, Macy's unseated Kohl's, which has held the honor since 2012. Macy's also showed one of the largest brand equity increases (+7%) over a three-year period.