Chicago – Specialty footwear retailer BucketFeet, which launched online in 2011 and entered the world of brick-and-mortar retailing with its first stores (called “studios” in 2013), is seeking to better understand studio shoppers. BucketFeet is partnering with store analytics provider RetailNext to help extend its brick-and-mortar service and shopper experience capabilities.
"BucketFeet is deploying RetailNext's market-leading in-store analytics platform to better understand in-studio shopping behaviors," said Bobby Stephens, operating co-founder, president and COO at BucketFeet. "RetailNext's platform will support growth at our brick-and-mortar locations and help us ensure our omnichannel customer experience is consistent and compelling."