Parents will spend, seek savings for back to school

Grand Rapids, Mich. – Back-to-school shoppers are both willing to spend more and also seeking savings this season. According to a new survey that department store chain Meijer conducted of its customers, approximately 92% of households with school-age children plan to spend the same amount or more than the previous year for back-to–school supplies.



In addition, 75% are expecting even more shopping trips to buy as much as they can on their back-to-school list before the first day of school. The survey results also revealed that sales, promotions and overall low prices are important when customers plan their shopping trips.