Marketing Tactics

By Dan Berthiaume Walmart Canada has begun following through with a June announcement it would gradually stop accepting Visa payments. On June 11, the retailer issued a release stating it would stop accepting Visa payments across Canada, starting July 18 at stores in Thunder Bay, Ontario. Multiple media reports indicate that as of July 18, Walmart Canada is no longer taking payments via Visa-branded cards at three stores in Thunder Bay.

Walmart Canada has begun following through with a June announcement it would gradually stop accepting Visa payments.   On June 11, the retailer issued a release stating it would stop accepting Visa payments across Canada, starting July 18 at stores in Thunder Bay, Ontario. Multiple media reports indicate that as of July 18, Walmart Canada is no longer taking payments via Visa-branded cards at three stores in Thunder Bay.  

Quick-service restaurant chain Quiznos has promoted global chief marketing officer Susan Lintonsmith as its new CEO.   Joining Quiznos as chief marketing officer in 2012, Lintonsmith was instrumental in opening the China market and leading the opening of the Quiznos Grill premium sandwich concept. Previous roles in her more than 25-year career include serving as a consultant to Einstein Noah Restaurant Group and as chief marketing officer of Red Robin Gourmet Burgers.  

Another July, another Amazon Prime Day. With the e-tail leader already confirming this retail “holiday” will be back for a third time next July, let’s take a look back at the 2016 edition.   While a lot went well for Amazon during Prime Day this year, we may as well start with the biggest blunder. Namely, the widespread checkout issues that occurred during the morning hours. A glitch caused some U.S. and U.K. shoppers to have difficulties loading items into their shopping carts and/or making purchases.  

The NFL Experience has become well known as a primary attraction of Super Bowl week in the big game’s host city. Now the attraction will go permanent in a joint venture with Cirque du Soleil at 20 Times Square, a mixed-use Witkoff development that will house the 39-story Edition Hotel.  

Having brokered the sale of street-front retail real estate on 101st Street and Third Avenue in New York for $2.2 million, RKF declared the unofficial rule of placing prime retail locations below 96th Street in Manhattan to be null and void.  

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

Consumers are not skimping on back-to-school spending this year, and brick-and-mortar retailers have extra reason to celebrate.   The International Council of Shopping Centers (ICSC) has released its annual back-to-school consumer survey results, finding an overall uptick in spending. The average back-to-school (BTS) shopper is expected to spend $657, with 78% expecting to spend more than the prior year.