Marketing Tactics

Target Corp. is tapping into its consumer base, including kids, to stay on an upward trajectory.

The online space doesn’t have a lock on new retail concepts, but with its lower start-up costs and potential audience reach it has proved itself a great breeding ground for disruptive retailers.   Here’s a look at four innovative e-tailers that are generating buzz and revenue increases — enough to place them among the top 15 fastest-growing e-retailers in a recent study.*   Casper

As consumers continue shifting to mobile-only shopping experiences this summer, retailers have a greater need than ever for an e-commerce platform that delivers responsive, consistent experiences across any given device or channel.

Market Track compared retail circular advertising in June 2016 vs. June 2015 and noted trends occurring across top retail chains.    Kroger increased their total circular pages by nearly 42% in June. Whereas in 2015 their 6/28 circular featured a handful of deals on patio furniture and accessories, their 6/29 circular this year featured a July 4th theme with several pages dedicated to grilling proteins, grilling accessories, patio equipment, and other holiday food and drink categories.  

Wilder Companies executives have an image upgrade in mind for the Nod Brook Mall in Avon, Connecticut, a 100,000-sq.-ft. open shopping center they bought this week. The affluent bedroom community outside Hartford boasts an average household income of almost $160,000, according to Wilder, which will recast the center as The Shops at Nod Brook.  

Enough of the “retail is dying” narrative that has dominated so many headlines the past few months. It’s way overplayed.

Brick-and-mortar is evolving, not dying. And it’s full of exciting new players — many of them digitally native — that are infusing the industry with something it can always use: new blood. Here’s a quick rundown of some of these newcomers to the physical space:

The online space doesn’t have a lock on new retail concepts, but with its lower start-up costs and potential audience reach it has proved itself a great breeding ground for disruptive retailers.   Here’s a look at four innovative e-tailers that are generating buzz and revenue increases — enough to place them among the top 15 fastest-growing e-retailers in a recent study.*   Casper

An influx of restaurants and entertainment concepts is changing the look of shopping centers nationwide and altering the role these centers play in their communities. It is a trend Retail Properties of America has seen play out firsthand as owner and operator of 192 retail properties encompassing nearly 30 million sq. ft.