Marketing Tactics

The Cordish Cos. launches Waterside District redevelopment
Norfolk, Va. -- The Cordish Companies announced its comprehensive $40 million overhaul and rebranding of Norfolk, Virginia’s iconic Waterside Festival Marketplace as Waterside District.
Very few customers decide fate of new CPG items
St. Petersburg, Fla. – A surprisingly small number of consumers makes or breaks new CPG products. According to a study from personalized digital media company Catalina, less than 1% of consumers drive the vast majority of volume for most new CPG products.

Michaels partners with DIY marketplace

Irving, Texas – The Michaels Companies Inc. is partnering with trend-driven online DIY marketplace Darby Smart in September to bring select Michaels products to Darby Smart. The partnership will also bring Darby Smart products and community members to Michaels.
American Eagle is back in fashion with teens

While Abercrombie & Fitch and Aeropostale continue to struggle against sharp sales declines, American Eagle has managed to win back shoppers, if its second quarter results are any indication.
New product success depends on targeted marketing

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.
Report: Shoppers score big on Bloomingdale’s error

New York – At least a few shoppers reportedly received a substantial windfall as a result of a computer glitch at Bloomingdale’s. According to BuzzFeed, some members of the upscale chain’s loyalty program were accidentally issued as much as $25,000 in store credit last week, and at least one customer used the unintentionally generous offer to obtain free diamond earrings.
Dick’s Sporting Goods plans stores-within-stores from major brands

Pittsburgh – Dick’s Sporting Goods Inc. is partnering with two top brands to open specialty stores-within-a-store at select Dick’s locations. In a conference call with investors, Dick’s CEO Ed Stack said the retailer will pilot stores-within-a-store from Nike Air Jordan and Polo Sport later this year and next year.
Saks Off 5th coming to Austin center

New York - Saks Fifth Avenue Off 5th plans to open a new store in spring 2016 at Gateway Shopping Centers in Austin, Texas. The new 50,000-sq.-ft. store will be fashioned in an open, modular layout, and feature a unique and unparalleled selection of designer finds for both men and women.
Study: Teen girls get social for back-to-school

New York – Teen girls are known for being social, and they are staying true to form for the back-to-school season. According to a study of 1.035 teen girls by Teen Vogue and the International Council of Shopping Centers (ICSC), 75% of respondents will use their smartphone to seek out back-to-school inspirations and ideas.
GameStop focuses on seasonal employee success

Grapevine, Texas – Like many other retailers, GameStop Corp. employs seasonal hires for the holiday season. Unlike many other retailers, GameStop focuses on skill growth and professional success for its 17,000-23,000 annual seasonal hires.
Millennial moms turn to peers, online for lunch ideas

New York – As millennial moms are making back-to-school preparations that include planning school lunches, many are turning to their peers and the Internet to get ideas. According to a survey of millennial moms about their back-to-school lunch plans by online review site Influenster, word of mouth (79%) is the top influencer for school lunch shopping decisions.

That is followed by online reviews (59%), social media (57%), brand websites (43%), television (37%), news websites (16%) and newspapers (15%).
Domino’s promotes omnichannel ordering across channels