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Sherwin-Williams launches colorful omnichannel program


Cleveland – Sherwin-Williams is launching a colorful omnichannel program designed to ease the process of selecting paint colors. Called ColorSnap, it integrates online and offline tools and includes a new in-store display.

The interactive, in-store ColorSnap Studio display, which groups color by family, such as red, yellow or blue, displays color by saturation level from bright to neutral. Each color family is set on one of 24 rotating panels. By turning a panel, customers can see a curated selection of nearly 50 paint chips of specific colors within that color family.

The display, which will be the centerpiece of every Sherwin-Williams store, also features new take-home color chips. During in-store testing, on average, customers found their paint color of choice in 60% less time than with the previous display.

Sherwin-Williams collaborated with global consultancy Ideo on the in-store display. As part of the new display, a central work area will be added.

In addition to ColorSnap Studio, the all-new system includes an integrated online set of tools including ColorSnap Visualizer for iPhone, iPad, Android and online. With the mobile app, customers can scan the new color chip with for instant access to room scenes featuring that color, options for coordinating colors, and more.

ColorSnap Visualizer also matches a color in a photo to a specific Sherwin-Williams color, allowing users to virtually paint a room or browse details on the full range of Sherwin-Williams colors. The iPad app also features inspirational room scenes that showcase expert color picks.

The ColorSnap system also seamlessly integrates with Sherwin-Williams Sher-Color advanced color-matching technology, which calibrates color formulas specifically for every product and sheen.

In addition, the ColorSnap Design Pro Suite for professionals includes an updated and expanded suite of tools, along with the ColorSnap Visualizer online tools. The ColorSnap Design Pro Suite will be available in early 2016.

ColorSnap starts rolling out this month and will be available in all 4,000 Sherwin-Williams stores across the U.S. and Canada by the end of January 2016.

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