Marketing Tactics

York, Penn. – The Bon-Ton Stores Inc. saw its net loss grow to $39.6 million from $36.2 million in a difficult second quarter of fiscal 2015. An early mortgage termination led to the increased loss.
Unseasonably cool weather and shrinking traffic drove net sales down 1% to $555.4 million from $563.5 million. Same-store sales fell 0.2%, although e-commerce sales grew in the double digits.  

Bentonville, Ark. — Sam’s Club is “socializing” with small business owners in a new social media marketing campaign. The warehouse club division of Wal-Mart is launching #SmallBizHelp, an interactive social campaign that offers expert advice on starting and running a business.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Just in time for football season, Foot Locker has launched a new video campaign starring two of the best receivers for the New York Giants.

The New York-based specialty athletic retailer has unveiled "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.

On the heels of announcing accelerated plans for expansion in the Northeast and Midwest, Stein Mart has reported impressive sales results for the second quarter.

The Florida-based off-price retailer reported net income of $4.1 million, up 58% from $1.7 million the prior year quarter. Sa,e store sales rose by 3%. Net sales rose 4% to $311.58 million from $298.16 million.

Saks Fifth Avenue's New York flagship is targeting upscale shoe lovers with a historic partnership.

Toys“R”Us has collected a sizable amount of money for a cause near and dear to the hearts of toy-loving kids and parents worldwide -- mostly thanks to an innovative social media campaign.

The retailer says it raised $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer.

The CEO of Whole Foods says that despite the company's recent bad publicity and sales growth struggles, the retailer plans to stay the course of "conscious capitalism."

San Juan – Puerto Rico calls to many with warm weather, beautiful beaches and friendly people. The U.S. island territory is also calling to Starbucks Corp., who is answering with a new franchise deal that will significantly expand its Puerto Rican presence.

Starbucks has signed a licensing agreement with Baristas Del Caribe LLC, an affiliate of Puerto Rican conglomerate Empresas Fonalledas. Starbucks opened its first store in San Juan, in 2002 and today has 19 stores across the island, employing more than 340 employees.