Marketing Tactics

After two years of benefitting from gasoline price tailwinds, still-stressed consumers will generate only a sluggish 3.3% year-over-year increase in this year’s back-to-school sales, according to Customer Growth Partners’ 14th Annual BTS Forecast.    Total BTS sales for the season will reach $540 billion — a new record, but the lackluster 3.3% growth represents a marked slowdown from the 4%-plus BTS growth seen in both 2014 and 2015, when sales were boosted by declining gasoline prices.  

7-Eleven has set itself new energy conservation goals.       The world’s largest convenience store chain, in collaboration with Conservation International, has committed to reducing its energy footprint in stores by 20% by 2025, and also reducing its packaging footprint by 20% by 2025.    

A shift in the timing of a major holiday was cause for celebration at home furnishings retailer Havertys Furniture Companies Inc.   Sales in the second quarter of fiscal 2016 at Havertys rose 4% to $194.8 million, from $187.7 million the same period a year earlier. Same-store sales increased 2.8%. Written total and same-store sales for the second quarter both rose 6%.  

Walmart is not the only big-name retailer preparing a July 12 online sales extravaganza.   Toys “R” Us is launching an online discount event so simple even a child could take advantage of it. All day Tuesday, July 12, shoppers on the Toys “R” Us and Babies “R” Us e-commerce sites can receive 15% off regular-priced items. There will also be more than 50,000 toys and baby products on sale sitewide.  

Specialty arts and crafts retailer The Michaels Companies Inc. knows that customer loyalty is not its own reward.  

Barnes & Noble has previously ventured into new product categories such as e-readers and toys and games, but the bookseller is going further outside its established niche than ever before.  

Walmart was offering its own July online savings event before Amazon Prime Day was officially announced, and now the discount giant is sweetening its deal.   Walmart is offering all customers free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15. This builds on a previously announced online promotion that offers a free 30-day trial of the retailer’s ShippingPass program, which provides consumers unlimited, two-day free shipping for a year.  

Los Angeles’s Broadway Theater District was the first such entertainment strip to be listed on the National Register of Historic Places. Is the famed alley of theater palaces now poised to make retail history?