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Bauer Hockey puts its puck in the retail rink


Burlington, Mass. -- Another iconic brand has opened its own freestanding store.

Ice hockey equipment giant Bauer Hockey, founded in 1927, has opened its first-ever physical store, in the Boston suburb of Burlington, Massachusetts. The 20,000-sq.-ft. store, called “Own the Moment Hockey Experience,” is the first of 10 locations the company plans to open in the United States and Canada. A second is set to open this fall, in Bloomington, Minnesota.

The store is designed to deliver an exciting and engaging brand experience, and comes complete with a 2,500-sq.-ft. indoor ice rink where customers can try out equipment. It also features 25 digital screens that show exciting visual highlights of the game. Customers can also get their skates sharpened and repaired at an on-site laboratory.

“This state of-the-art retail experience elevates our brand and provides the ultimate Bauer showcase,” said Rick Wuerthele, executive VP, Bauer Hockey. “Through our extensively trained Bauer personal fit experts, players of all ages will now have the ability to be properly fit with the same expertise and knowledge of those who work alongside the most elite-level Bauer players.”

Own the Moment was designed by Toronto-based Perennial Inc.

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