Finish Line running with a new partner

Indianapolis -- Two of the nation’s largest athletic brands are teaming up.



The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.



Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.



The shop launches will be supported by several digital and social media initiatives including digital paid media, email marketing with a mobile focus, geo-targeted Facebook and Twitter posts as well as blog and website placements.



“We are incredibly thrilled to share this exciting partnership opportunity between Finish Line and Puma with our customers,” said Jeff Morrell, senior VP and general merchandise manager at Finish Line. “We believe that the Puma edge will heighten the customer experience by bringing together the edge of sport and style with unique and distinctive products.”



Finish Line and Puma will host three VIP events in targeted markets including Philadelphia, Atlanta and southern California to help elevate the launch of the new store experience. The company will invite Winners Circle members and influencers for both Finish Line and Puma.