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Marketing Tactics

  • Commentary: Employers need to pay attention

    In case you missed it, a national Higher Ground Moral Day of Action took place Monday at 30 state capitols across the country and in Washington, D.C. An organization of national and local progressive faith leaders called Moral Revival planned the events to deliver their "Higher Ground Moral Declaration." They called on politicians at all levels “to move away from extremist politics and policies that benefit the few and move toward policies and laws that are just and fair and guarantee a better life for the majority of the people.”

  • Department store takes a lesson from Pokemon GO! craze

    Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

  • Report: It’s beginning to look a lot like a digital Christmas

    Uncertainty among the upcoming presidential election is not dampening holiday sales outlooks.   Indeed, retailers need to be ready to present their holiday best as U.S.-based retail performance over the November through December holiday period is expected to see a 3.2% year-over-year (YoY) lift in sales. This jump is driven partly by a 14.9% increase in YoY sales through digital channels, according to new data from RetailNext.  

  • Report: Get ready for most demanding consumers in history

    The first generation to grow up online — Gen Z— is also poised to rank as the most demanding consumer group in history.

    That’s according to a new report from Fung Global Retail & Technology, which warns that retailers, restaurants and leisure companies will have to adapt to the wants and needs of Gen Zers (refers to those born in 2001 and later.

  • CSA to select ‘Top Redevelopers’ for 12th-annual listing

    Chain Store Age magazine is accepting nominations for its 12th annual “Top Redevelopers” listing, which recognizes shopping center owners and developers’ retail redevelopment efforts over the last 12 months. Selections will be based on square footage redeveloped between June 30, 2015 and June 30, 2016, financial investment, and project significance.

  • Holiday forecast: Higher sales, more online shopping

    The holiday shopping frenzy has begun, and it is shaping up to be more digital than ever.

    Summer has barely said goodbye, but consumers nationwide have already turned their attention to the holidays. In fact, nearly one third of consumers, and nearly half of parents, began holiday shopping before Labor Day.

  • 2016 Holiday Preview: Calendar shifts could benefit retailers

    It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season.

    November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this period immediately impact a brands’ bottom line, and they set the stage for either success or struggle in the first quarter of the following year.

  • Parrot heads will flock to this new Mall of America tropical oasis

    Come this winter, shoppers in frigid Minnesota will be able to escape to a tropical paradise without leaving the state.

    Jimmy Buffett’s Margaritaville restaurant will open a location at Mall of American, Bloomington, Minn., on Sept. 20. The 315-seat restaurant and bar will be Margaritaville’s first in the state of Minnesota.

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