Marketing Tactics

Teen apparel retailer Hollister will remove the steps from its store entrances following a six-year court battle.

The company, owned by Abercrombie & Fitch Co., has agreed to eliminate the steps that part of the exterior design of many of its stores in order to make the doorways wheelchair accessible, the Associated Press reported. The change is part of a settlement approved by a federal judge.

Wawa managed to beat the clock in Philadelphia, opening a flagship location just in time for the Pope’s visit.

The convenience store operator opened the 4,000-sq.-ft. store nearly two months ahead of schedule, and in time for the crowds in town to see Pope Francis.

The new Wawa features an entirely new store design, colors, graphics and other one-of-a-kind features. It was designed in collaboration with Interbrand Design Forum, Dayton, Ohio, and Cuhaci and Peterson, locally based in Blue Bell, Pennsylvania.

Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.

In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.

With nearly 1,100 stores in malls nationwide, it appears that 2015 was not the summer of the sneaker for Finish Line.

The retailer reported weaker-than-expected sales for its second quarter ended Aug. 29. The results weren’t awful, with sales advancing 3.5% to $483.2 million and same-store sales up 1.5%. However, gas prices were in free fall for much of the year and the unemployment rate was in decline, which should have left Finish Line’s core customer with money in their pockets and no reason to not drive to the mall.

Less than a week into his role as J.C. Penney’s chief merchant, John Tighe revealed losing his mother to breast cancer and the retailer’s ambitious fundraising plans that kick in during October.

October is Breast Cancer Awareness month and J.C. Penney has launched a range of initiatives to raise awareness and funds. For starters, the company is asking customers throughout the month of October to round up their purchases to the nearest dollar.

Six months after opening a Skechers concept shop, Meijer is taking the next step in what appears to be a more ambitious rollout of the branded shop to additional footwear departments.

The Running Specialty Group is uniting its various store banners under one of its newest brands: JackRabbit.

A new marketplace has launched with the goal of helping retailers and suppliers keep up with the blistering pace of innovation that is transforming their world.

Creative use of lighting is having a major impact on the in-aisle customer experience at a new ShopRite store.

The 90,000-sq.-ft. supermarket, in Burlington, New Jersey, uses high-performance accent lighting from Amerlux Lighting Solutions.

Consumers are taking an increasingly varied path to purchase for tech accessories. According to the Second Annual Accessories at Retail study from the Consumer Electronic Association (CEA), almost two-thirds of U.S. consumers (62%) and more than three-quarters of millennials (77%) now go online via computer or mobile device to learn about tech accessories before making a purchase decision.

However, fewer U.S. consumers are making their final purchases online using a computer (30%) or mobile (7%).