Marketing Tactics

Triple Five’s American Dream project in the New Jersey Meadowlands got closer to the finish line today with the announcement that Nickelodeon would be attaching its name and entertainment brands to the retail-entertainment center’s theme park.   To be called Nickelodeon Universe, the 8.5-acre indoor amusement park — reputed by Triple Five to be the Western Hemisphere’s largest — will feature rides themed by Mutant Ninja Turtles, SpongeBob SquarePants, Blaze, and the Monster Machines.  

Tom Cruise isn’t the only one with “a need for speed.” Now it is also a business imperative for online shoppers.  

Target shoppers will be doing real cartwheels next time they launch their discount app.

The mass merchandiser quietly launched an experimental customer loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s Website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.

Lululemon has opened a new concept store in Toronto that’s unlike anything the retailer has done to date.   The 10,000-sq.-ft. store is part retail, part health food café, part gallery — and part practice studio, according to a report by torontolife.com. It even boasts a trailer.    For more, and photos, click here.

The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.  

The fuel pump is becoming an increasingly critical customer touch point.

Often overlooked in the omnichannel experience, convenience store fuel pumps are a prime way to reach on-the-go shoppers. Extending their partnership with NCR, Rutter’s Farm is adding a new outdoor payment terminal to reach this time-pressed customer segment.

A new report makes the case for taking a standardized approach to rapidly rollout of solar rooftop installations may    An analysis by the Retail Industry Leaders Association and The Solar Foundation found that Whole Foods Market’s approach to rooftop solar installations in multiple facilities could be a valuable model for other retailers to consider.  

Coming to the local mall — Amazon?
 
Amazon plans to open dozens of pop-up stores in malls across the nation, according to Business Insider.
 
The temporary stores, whose total could reach 100 next year, will showcase and sell the company's devices, particularly its Echo home speaker, the report said.