Marketing Tactics

Retailers always take a gamble when targeting promotions, and The Limited is doing its best to improve the odds. The specialty apparel retailer is using the First Insight InsightTargeting predictive analytics solution to determine which products and prices will appeal most among specific customer segments.

InsightTargeting combines data from First Insight's real-time consumer engagements with behavioral data from CRM and social media platforms.

Johnny Rockets is launching a fast-casual concept that the company hopes will appeal to time-starved millennials on the run.

Called Johnny’s Burger Factory, the 1,000-sq.-ft. eatery is located at the Walden Galleria mall, in Buffalo, New York, and will open on Sept. 26.

 Discount retailer 99 Cents Only Stores has come up with an odd new promotion to celebrate those who are becoming, “official 99ers.”
 
The company is known for offering door buster 99 cent specials on limited quantities at store grand openings and its latest promotion is also designed to capitalize on the 99 connection by featuring those turning 99 in direct mail ads.
 

Sam’s Club and the U.S. Chamber of Commerce Foundation are investing in an innovative program to help spawn the next generation of entrepreneurs.

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.

Efficient Collaborative Retail Marketing (ECRM) is increasing its value to retailers and suppliers with the introduction of a new service called the ECRM Content Gateway.
 

Orlando, Fla. -- Even though tropical storm Erika threatened Orlando, Florida, in advance of the ICSC Florida Deal-Making event earlier this month, attendees’ moods weren’t in the least dampened by the occasional rain showers. Attendance was strong and interest was high, as shopping center companies showed their wares to prospective tenants.

Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).

Mobile customers of two discount Kroger grocery banners have a unique connection to Pope Francis’ U.S. visit.

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers, is providing a free, mobile virtual reality viewing of Pope Francis' American trip and his canonization of Fr. Junipero Serra in Washington, D.C.

Even though Halloween falls on a Saturday this year, a National Retail Federation consumer survey projects spending will decline compared to last year.