Marketing Tactics

Petco will be busy in September.   The retailer announced it will open 13 stores in September, along with one relocation. The expansion reflects Petco’s 2016 growth plan, which includes 34 new Petco stores and one new Unleashed by Petco year-to date.  

As retailers industry-wide search for the ideal customer engagement program, Williams-Sonoma is getting back to basics.  

A newly formed developer called the Maker Bros. has announced plans to build a $150 million mixed-use project in South Austin, Texas, christened the Saint Elmo Market District.   A 40,000-sq.-ft. former school bus factory on the site will be converted into and indoor-outdoor marketplace that will serve as the new home of the Saxon Pub, a celebrated live music hall in Austin. Maker Bros. has apportioned 100,000 sq. ft. of the site for office space, a boutique hotel, and condos.  

Tory Burch is expanding its fledgling new retail format.   The company will open a 2,060-sq.-ft.  Tory Sport store at Mall of America, Bloomington, Minnesota, in late October.    Tory Sport, which launched in 2015, currently has a store in Manhattan’s Flatiron District and another in East Hampton, New York. In addition to the upcoming Mall of America store, it will open a location in Dallas, also this fall.  

Target Corp. is putting out the red carpet for the opening of New York Fashion Week.     The retailer, in partnership with IMG, the parent company behind Fashion Week, opened a temporary sing-a-long piano lounge at The Park at Moynihan Station (on West 33rd Street), one of the official NYFW venues. It kicked off the fashion event with an opening party that drew such luminaries as Queen Latifah, Christie Brinkley, and Kendall Jenner.  

U.K. retailer Topshop will debut more than a new fashion line at London’s Fashion Week.    The British fashion brand and Nordstrom teamed up to launch a co-branded emoji keyboard app that features fashion and lifestyle emojis, stickers and GIFs resembling actual Topshop product sold at Nordstrom.   

WithMe, an interactive brick-and-mortar shopping experience that features limited runs of traditional and pure-play retail brands, has opened three new pop-ups in its flagship space at Santa Monica Place, Santa Monica, Calif.   

A new beauty format aimed at men is expanding through franchising.   Hammer & Nails | Grooming Shop for Guys announced it has sold franchise rights for 27 locations in Sacramento, California and in the San Francisco Bay Area, and for 55 franchises in Texas and New Mexico.