Marketing Tactics

The J.C. Penney Co. Inc. is reportedly planning to overhaul how it serves plus-size customers with a new in-store and online format called “The Boutique.” According to Women’s Wear Daily, Penney will open dedicated plus-size “The Boutique” sections of 12 stores

October will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31.

The 2015 retail calendar has several distinctions, as we saw Memorial Day fall on the earliest possible date and Labor Day on the latest possible date. This holiday season, there are 28 days between Thanksgiving (not counting the actual day) and Christmas, which is an average amount for the period separating the two holidays.

Rite Aid on Thursday reported $7.7 billion in revenue for its fiscal second quarter ended Aug. 29, representing an increase of 17.5%. Retail pharmacy segment revenues were $6.6 billion and increased 1.9%, primarily as a result of an increase in same-store sales. And pharmacy services segment revenues were $1.1 billion from the date of the acquisition of EnvisionRx — June 24 — through the end of the quarter. 

Online shoppers will do anything to quality for free shipping-even spend more money.

Sixty percent of holiday shoppers say they have increased their online spending in the past to qualify for free shipping, according to the 2015 Holiday Shopping Survey from Pitney Bowes. 

Another global fashion retailer has made its U.S. debut.

Tokyo-based Tomorrowland , which has a cult following in its home country,  has opened a store in the SoHo neighborhood of Manhattan. The retailer, which operates some 160 stores in Japan, is known for its cool fashions, upmarket prices and sleek, minimalist ambience.

The 3,200-sq.-ft. store features the brand’s exclusive men’s and women’s collections, along with a curated selection from several contemporary labels.  

Crocs Inc. has promoted one of its marketing directors to be the company's next chief marketing officer,

The company announced that Terence Reilly was promoted to SVP and CMO. In this new role, Reilly will lead the global marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe.  He will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

CBL is giving shoppers with kids a fun reason to visit its centers.

CBL & Associates Properties and Playtime have entered into a multi-year partnership with Fisher-Price, Inc., a leading infant and preschool toy manufacturers, and a subsidiary of Mattel, Inc., to design soft play areas at select CBL centers nationwide.

Minnetonka, Minn. — Real estate developer Paster Properties and multi-family property developer and manager Bader Development, have begun construction at 1700 Plymouth Road, a six-story, 155,000-sq.-ft., mixed-use redevelopment project in Minnetonka, Minnesota. Paster Properties president Howard Paster and Bader Development VP of acquisitions and development Robb Bader made the announcement. 

Star Wars merchandise is shaking up the busy fall retail season, according to a new report.

According to new research from 360pi, between Sept. 4 and 10, Star Wars-themed toys comprised nearly two in 10 of the daily top 100 best selling toys on Amazon, dethroning bestsellers Cards Against Humanity, Crayola and Exploding Kittens, and replacing traditional Lego items with Star Wars-themed versions.

Crocs Inc. has promoted one of its marketing directors to be the company's next CMO.

The company announced that Terence Reilly was promoted to senior vice president and chief marketing officer. In this new role, Reilly will continue to lead the Global Marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.