High-performance accent lighting helps Shop Rite come alive

Creative use of lighting is having a major impact on the in-aisle customer experience at a new ShopRite store.



The 90,000-sq.-ft. supermarket, in Burlington, New Jersey, uses high-performance accent lighting from Amerlux Lighting Solutions.



“Wishing Well Plaza ShopRite in Burlington County marks a new era for Eickhoff Supermarkets, said Geoffrey Eickhoff, VP operations/owner, Eickhoff Supermarkets, which owns four other ShopRite stores in the area. “We designed it with 'experiential engineering' in mind, a refined, yet revolutionary approach to in-store lighting, architecture and store design."



The lighting system features contour track head systems, which make floral, produce, butcher shop, and end caps come alive. Cylindrix IV (C4) punches through ambient light for extra brilliance in produce and end cap areas.



The compact Hornet HP LED brings out the colors in seafood, while the Producer brings linear magic to the bakery, butcher shop, and cashwrap areas.