Marketing Tactics

Publix donates $4M to help build Habitat homes in South
After a new donation pledge from Publix Super Markets, the international nonprofit Habitat for Humanity will be able to build 40 new houses in 2016 in the Southeast, where Publix serves all of its customers.
Report: Online returns are a big problem
Retailers wondering how much of an issue e-commerce returns are may not like the answer.

According to a new infographic from returns management software provider TrueShip, E-commerce returns are both prevalent and frequently the fault of the retailer.

TrueShip data shows that about one-third of all products purchased online are returned by consumers. Of these returns, almost one-quarter (23%) are due to the wrong item being shipped. Another 22% of e-commerce returns results from a product looking and appearing different when it arrives than it did online.

Study: Don’t overestimate social marketing

Consumers have made it clear what type of marketing influences their purchase decisions, and it’s not always high-tech. According to a new study from branding network Experticity, 82% of marketers believe social media is extremely or somewhat effective in influencing buyer decisions, yet only 49% of consumers reported that they trust brand social media campaigns.

In addition, 83% of marketers believe traditional advertising is the most effective means of influencing buying decisions, but only 47% of consumers say they trust it.
Dollar General touts digital savings

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.
Old Navy exec sets sail for Ralph Lauren

Jill Stanton was named interim president of Old Navy after the top executive at Gap Inc.’s fastest growing division left the company to become CEO of Ralph Lauren.
Report: Tour Nordstrom’s newest store

Nordstrom will debut several new features when it opens on October 2 in Minnetonka, Minn., including “girlfriend” fitting rooms, which offer more space so that friends can try items on in the same room, and a beauty format that allows customers to select items from store shelves themselves, reports the Minneapolis/St.Paul Business Jounal.

For store photos, click here.
It's all about image at eBay Enterprise

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Enterprise is launching. The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram.

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network.
Lane Bryant goes omnichannel for cancer research

Lane Bryant is teaming up with the American Cancer Society on an omnichannel campaign to raise money for breast cancer research.

Since 2012, Lane Bryant customers and associates have contributed $1.4 million dollars to the American Cancer Society's Making Strides Against Breast Cancer campaign. The brand says it aims to increase the 2015 contribution by 21% for a total contribution of $2 million dollars in 4 years.
Big Lots launches effort to help sick kids

Big Lots is giving customers a chance to support a cause likely to appeal to a large part of its core market: pediatric health care. Customers will have a chance to donate in-store at all 1,464 store locations and online to support Nationwide Children's Hospital. The program will run through Oct. 31 with 100% of the proceeds raised going to support Nationwide Children's.
Bring your dog to work day at Pet Supplies Plus
Whole Foods to reduce costs with job cuts

Whole Foods Market says it is slashing more than 1% of its workforce in an effort to lower prices for its customers and invest in technology upgrades, as the company fights against increasing competition in the organic grocery space.
It's all about image at eBay

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Inc. is launching.

The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram.

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network.