Marketing Tactics

Amazon is using its winning of five Emmys on Sunday at the 67th Annual Emmy Awards to throw its competitors yet another fastball.

The company is reducing the price of its Amazon Prime loyalty program, which includes unlimited free two-day shipping, from $99 per year to $67 for one year. The catch is the deal will only run for 24 hours, between midnight Sept. 25 and ending midnight Sept. 26.

The maker of bagless and cordless vacuum cleaners and high-tech fans is looking to sell its products in its own branded spaces.

Dyson is planning to open a store on London’s Oxford Street as a prelude to opening locations around the world, The Daily Mail reported. The company has previously opened pop-ups at the Bluewater shopping center in Kent, England, and in select malls in the United States.

An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.

Kroger’s annual Leadership Summit will begin in unconventional fashion when thousands of employees form a human breast cancer awareness ribbon Sept. 29 on the field of Paul Brown Stadium in Cincinnati.

Global retail estate company Simon is looking to the Internet for its latest development. Simon is launching Simon SAID, a lifestyle-focused digital platform.

Simon SAID delivers editorial content on fashion, beauty, design, culture and food that links back to offerings available at Simon centers nationwide. The platform will utilize influencers, bloggers and retail partners to create original content featuring products sold at Simon retailers, from clothing and accessories to home decor and food.

Marketing experts routinely advise retailers to send customers notifications, such as emails and texts, informing them of discounts or following up on purchases and site visits. But such notifications may be doing more harm than good.

Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.

Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

Lessons in Leadership is the name of a new documentary film profiling the life and contributions of Food Lion co-founder Ralph Ketner who turned 95 this month.

Adidas is taking its act on the road with a futuristic-looking pop-up that lets shoppers get up close and personal with its high-tech footwear.

The “Boost Experience by Adidas” is an interactive mobile store that is touring the country’s premier running events. It made its debut at the San Francisco Marathon. In all, 14 stops are planned, with a schedule that continues into 2016.

Redesigned Hhgregg stores in Orlando and Tampa, Florida, offer new growth possibilities for the 226 store appliance, electronics and furniture retailer.

Hhgregg, on the heels of weak first quarter and 2014 results, unveiled new store designs in several Florida markets over the weekend with locations in Orlando and Tampa leading the way.