Marketing Tactics

Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.

The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

The Body Shop, a pioneer of ethical business practices in retail, is reaffirming its commitment to corporate social responsibility as it celebrates its 40th anniversary.

The all-natural beauty retailer has unveiled a new CSR strategy, “Enrich Not Exploit,” that extends to all areas of its operations and is aimed at making the company “the world’s most ethical and truly sustainable global business.”

One of the major components of J.C. Penney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

It’s a matter of checks.

Burberry Group Plc on Tuesday filed suit against J. C. Penney Co., accusing the U.S. retailer of trademark infringement regarding the high-end brand’s signature "Burberry check" pattern, which dates back to the 1920s.

In a U.S. district court in Manhattan, Burberry claimed that Penney illegally sold "quilted jackets" with the pattern, as well as "scarf coats" in which scarves carrying the pattern were sold with matching coats, Reuters reported.

Starbucks is giving customers a front row seat on the famed Las Vegas Strip.

The coffee giant has opened a 3,200-sq.-ft. location in Grand Bazaar Shops at Bally’s Casino complex. The store is unusual in that, instead of the typical tables with chairs, it offers theatrical stadium seating (for 30 to 40 people) in the center of the store and surrounding bench seating.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

When Walmart announced in January that it planned to close 269 stores this year (154 locations in the U.S.), there was a good deal of chatter out there comparing the planned closures to a Macy’s announcement just over a week earlier revealing the upcoming closure of 40 stores and a restructuring plan that would eliminate more than 4,500 jobs.

Sak Off 5th's first location in New York City will feature a pop-up shop that appeals to the retailer's target market.

Saks announced that Gilt will open its first ever in-store shop at the Saks Off 5th store in New York. The pairing of these two brands in a physical space marks Gilt's entry into brick-and-mortar retail and demonstrates the company's plans to bring an all-channel shopping experience to Gilt customers.

A combined 7.1% same-store sales decline at Sear and Kmart stores in the fourth quarter has parent company Sears Holdings vowing to undertake a wide range expense reduction and cash generating moves, including more store closings and asset sales.

PetSmart has become the first pet retailer to ink a deal with the founder of one of the newest and most exciting innovations for dogs: meal replacement bars.

The specialty pet store announced it will carry TurboPUP portable meal bars for dogs in more than 900 PetSmart stores across the U.S. and Canada this year. Last week the founder of TurboPUP bars appeared on ABC’s Shark Tank with the news of her exclusive, national retail deal with the retailer.