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Why is Burberry suing J.C. Penney?

2/9/2016

It’s a matter of checks.



Burberry Group Plc on Tuesday filed suit against J. C. Penney Co., accusing the U.S. retailer of trademark infringement regarding the high-end brand’s signature "Burberry check" pattern, which dates back to the 1920s.



In a U.S. district court in Manhattan, Burberry claimed that Penney illegally sold "quilted jackets" with the pattern, as well as "scarf coats" in which scarves carrying the pattern were sold with matching coats, Reuters reported.



Burberry also claimed that Penney kept selling the items for two months after learning of its objections.



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