Marketing Tactics

Los Angeles -- Westfield invested $78.3 million into LAX terminal 2 in Los Angeles, transforming nearly 76,000 sq. ft., including more than 15,000 sq. ft. of new dining and retail at Los Angeles International Airport. According to Westfield, the upgrade brings together a vibrant design, local restaurants and signature retail, creating a more holistic customer journey.

The conversion of Target’s in-store pharmacies and health clinics to CVS Pharmacy and Minute Clinic has begun.

The first of the new store-within-a-store concept showcasing the CVS Health and Target partnership went live Wednesday morning in the Charlotte, North Carolina, market.

Teams from Target and CVS Health will spend the next six to eight months converting all of Target’s 1,672 pharmacies and 79 clinics nationwide to CVS Pharmacy and Minute Clinic locations.

Walmart is extending the reach of its online grocery pickup service in Canada.

After initially launching online grocery pickup at 11 Canadian stores in July 2015, Walmart is now offering online grocery pickup at 12 more stores in the Greater Toronto market. Orders can be placed at six stores as of Feb. 3 with first pickup Feb. 9; while orders can be placed Feb. 18 with first pickup Feb. 23 at the remaining six.

Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

While the United States continues to experience slow, yet steady economic growth, the future of the domestic retail industry remains unclear as businesses are forced to adapt to a world where consumers are more cost-conscious than ever before. Amidst this challenging climate, retailers must be smarter at understanding their customers, products and the experiences they offer.

Revisiting Brand and Revenue Expansion Strategies

Springfield may be home to the “The Simpsons.” But it won’t be home to the first-ever retail store dedicated to the long-running (27 years) television cartoon series.

20th Century Fox has announced that the world's first Simpsons store will open in Beijing, China, in March, followed by a second location, in Shanghai, by June.

Coach will celebrate its 75th anniversary with the opening of a three-level flagship on Fifth Avenue in Manhattan,

The store, at the corner of Fifth Avenue and 54th Street, is due to open in the fall.

Publix Super Markets has signed leases to open its first-ever stores in the state of Virginia.

The opening of more than 100 stores in the third quarter helped Michael Kors increase revenues, although same-store sales were more moderated.