Marketing Tactics

Burberry is going its own way — and it’s not alone. Reflecting the consumer’s demand for instant gratification, the high-end fashion brand is moving to a new system whereby it will show its new collections on the catwalk the same time they are available for sale in the stores — as opposed to six months beforehand, the New York Times reported. Shortly after Burberry’s announcement, designer Tom Ford said he would show both his men’s and women’s fall collections together next September, at the same time as the clothes were available to buy.

KFC is celebrating its 75th anniversary with a store design makeover as it looks to refresh 70% of its 4,500 locations by the end of 2017.

The chain, owned by Yum! Brands, tapped FRCH Design Worldwide to come up with a modern look that would also highlight the playfulness and outsized personality of the brand’s legendary founder, Colonel Sanders.

Sally Beauty Holdings observed a major milestone recently with the opening of its 5,000th location, but the $3.8 billion Texas-based retailer has even bigger ambitions for more stores and new services as it vies for market share with mass and specialty players.

Columbus, Ohio -- Casto announced that it has been selected by Edwards Communities Development Company to lease the retail component of The Highline at Nine, Edwards new mixed-use project located in Columbus, Ohio.

The retail development is scheduled for completion in the summer of 2017. Located on the doorstep of The Ohio State University’s South Campus and the northern edge of the Short North Arts District, The Highline at Nine will include approximately 22,000 sq. ft. of prime retail and restaurant space along with 480 student housing beds.

Winick Realty Group announced Antico Noe, the Florence-based panini shop is bringing its one-of-a-kind sandwiches to New York City. The new store will be 1,600 sq. ft. will operate at 220 East 53rd Street, New York, New York. Located between Second and Third Avenues in Midtown East, the storefront provides Antico Noe exposure to a large daytime population.

Target is rolling Caroline’s Cart out to all of its stores nationwide beginning March 19, the retailer recently announced. The vast majority of Target locations, with the exception of smaller format stores where there are no full-size carts, will have at least one Caroline’s Cart, and many will have more, depending on their guests’ needs, Target said.

Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.

Stores that double as classrooms, sensory-rich environments and a rental versus a buy retail model. These are three of the five trends that shopping center developer Westfield believes will shape the future of retailing.

The trends are highlighted in a new report from Westfield, "How We Shop Now: What's Next?," for which the developer interviewed 13,000 shoppers across the United States and United Kingdom along with leading industry experts and trend-spotters.

The five key trends are:

Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.