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Footwear giant in customization partnership
Shoppers will soon be able to personalize and accessorize the shoes they buy at DSW Inc. The retailer has entered into a partnership with Trend:Bar, a new, Los Angeles-based company that produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize footwear and accessories. Under the partnership, DSW will offer Trend:Bar items in select stores and on DSW.com. -
Zulily gives fashion advice via Messenger
also struggle to find the right styles post-pregnancy. Zulily hopes to ease these “fourth trimester” blues with a new digital engagement tool. Called “The Fourth Trimester Closet Concierge,” the limited-edition solution helps new moms navigate their wardrobes during pregnancy and after they’ve welcomed their new baby.

