Saks Off 5th adds a little Gilt to its first NYC store

Sak Off 5th's first location in New York City will feature a pop-up shop that appeals to the retailer's target market.



Saks announced that Gilt will open its first ever in-store shop at the Saks Off 5th store in New York. The pairing of these two brands in a physical space marks Gilt's entry into brick-and-mortar retail and demonstrates the company's plans to bring an all-channel shopping experience to Gilt customers.



The Gilt in-store shop will replicate the exclusive access experience of the online shopping destination. Customers will have the opportunity to shop the best of Gilt's daily style show of curated products, including top trends and new offerings from a weekly in-store flash sale. A video wall will showcase a calendar of upcoming sales and "Shop the Look" editorial content. Accommodations include comfortable seating and digital services where customers may explore the entire Gilt site. Gilt by Appointment will be introduced in the coming months, offering an in-person VIP stylist and personal shopping services.



"The opening of our first location in Manhattan is truly a milestone and we look forward to offering shoppers top fashion brands at the great value Saks Off 5th is known for," said Jonathan Greller, president of Off-Price, Hudson's Bay Company. "In combination with the Gilt in-store shop, we believe Saks Off 5th on 57th Street will be the destination for fashion conscious millennials seeking the 'thrill of the hunt' shopping experience."



The two-level Saks Off 5th store will occupy approximately 47,000 sq. ft. in Tower57 in midtown Manhattan at 57th Street and Lexington Avenue. New products from top brands will arrive almost daily, providing compelling reasons for shoppers to visit the store often to see what they might discover.



A second Saks Off 5th store is expected to open in downtown Manhattan at One Liberty Plaza in fall 2017.