Marketing Tactics

Fully interactive, cloud-based digital displays help enhance the customer experience and give businesses a boost at TurnStyle, the new retail/dining center at the Columbus Circle subway station in Manhattan.

The installation marks the first retail application of the On Smart Media platform, from Outfront Media. The platform allows retailers and advertising partners to deliver contextual messages in real-time.

One of the most important trends to track these days is that of online retailers making the jump to brick-and-mortar. The different strategies and tactics they have taken, and the new and different ways that retailers are adapting to the realities of an omnichannel world, can not only reveal some fascinating truths about retail today — but also provide some insights into where the retail industry might be heading in the future.

Chicago is one of the nation’s leading retail markets and a new report from Mid-America Real Estate details the area’s evolving growth patterns, retailers driving development and hot properties.

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.

Whole Foods Market will open its second 365 by Whole Foods Market store on July 14, in Lake Oswego, Oregon. The new format will make its debut in on May 25, in Los Angeles.

The world’s largest social media network showed its chops in the first quarter, reporting impressive increases in revenue, earnings and users that shattered analysts’ expectations.

Facebook reported $2.2 billion in profit for the quarter, ended March 31, up from $1.8 billion in the year-ago period. Revenue totaled $5.38 billion, up 52% over the year ago period.

The world’s largest ice cream manufacturer has opened its first U.S. storefront, a pop-up in Manhattan’s SoHo neighborhood.

Unilever is opening custom-dipping shops for its Magnum Ice Cream brand around the world, and the SoHo outpost is its first U.S. storefront. (Unilever’s other ice-cream brands include Ben & Jerry’s, Fudgsicle and Klondike.)

Johnny Rockets is celebrating its 30th anniversary year — and reaching out to millennials — with a brand refresh that does away with the company’s signature '50s nostalgia.

For all their differences, the shopping center owners and brokers from around the world who will gather at the end of May in Las Vegas for retail real estate’s annual RECon confab are alike in they will all be on the lookout for new retail concepts to entice shoppers.

The good news is that are plenty of brands ready to spread their wings. Some have been around for a couple of years, but are now flush with new financing. But many are formerly pure players that are now turning their attention to physical stores.

Plans are being finalized for a new 100,000-sq.-ft. retail re-development in Enid, Oklahoma, across from the city’s Oakwood Mall, according to developer GBT Realty Corp.