Lifestyle home décor brand opens flagship — in an historic mansion

Serena & Lily has opened a flagship in a landmark structure in Wesport, Connecticut.



The 3,100-sq.-ft., three-story store is located in the historic Kemper-Gunn House, which was built in 1889 in the Queen Anne Victorian style. The retailer worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior façade to saving the interior trim, hardware, hand-carved staircase, and stained glass windows.



The space is designed to provide an immersive brand experience, showing how the product can be used in a home setting while maintaining the fresh, coastal aesthetic Serena & Lily is known for.



The company's range of product — from bedding, bath, furniture, fabric, rugs, lighting, décor, nursery, and art — is displayed in actual settings for the dining room, living room and bedroom.



"We were drawn to Westport and this particular location because we saw an opportunity to bring our brand to a quintessential East Coast town in the most idyllic of showcases — a historic mansion in the center of town," said Serena Dugan, co-founder and chief design officer, Serena & Lily, Sausalito, California.