Marketing Tactics

Study: Millennials like coupons — print or paperless
Despite their tech-savvy reputation, millennials are not above reducing their retail spending with the help of good old-fashioned print coupons.
Ace nails grocery rewards
Ace Hardware Corp. is best known for selling home improvement merchandise, but also operates a growing grocery channel.

Using technology from ProLogic Retail Services, a provider of loyalty marketing solutions specializing in independent grocers, the retail cooperative is enabling its Ace Rewards loyalty program in co-located grocery stores. Ace operates grocery in both “store-within-a-store” configurations and adjacent storefronts with grocery partners.

J.C. Penney expanding its 10-year relationship with Sephora

The number of Sephora shops inside J.C. Penney stores is about to increase.

The department store retailer announced it will open 60 additional Sephora shops in Penney stores, including a flagship set to open in November.
Why Boot Barn has a vested interest in NBC’s ‘The Voice’

The nation’s largest western and work wear retailer is nothing if not supportive of its employees.

Boot Barn Holdings is donating $11,000 to charity in celebration of employee Mary Sarah advancing to be one of the eleven finalists on NBC's primetime singing competition, “The Voice.”

Sarah moved to Nashville and took a job at Boot Barn several years ago to support her life-goal of becoming a country music artist.
T-Mobile in big push to open stores

Wireless provider T-Mobile is launching a major retail expansion drive this year.

The company plans to open 400 of its own branded stores this year, according to a report by Fortune.

“We always just follow what the customer really wants,” T-Mobile’s chief operating officer Mike Sievert told Fortune, and customers, he added, have been “very clear” that “they prefer to do business at a fully branded store.”
Brixmor breathes new life into former Kmart location

HomeGoods, Stein Mart and Sierra Trading Post will fill a 76,000-sq.-ft. void created by the closing of a Kmart store at the Maple Village shopping center in Ann Arbor, Michigan.
1-800-Flowers gives customers a voice — via Amazon

1-800-Flowers.com is partnering with Amazon.com to make the digital ordering process even easier.

The specialty floral gift retailer will allow customers to place orders using the Amazon Alexa voice-activated artificial intelligence platform via the Amazon Echo, Echo Dot and Tap smart home devices and Fire TV streaming media player. 1-800-Flowers shoppers will be able to give Alexa basic ordering instructions, and the retailer will then process the order and arrange delivery.
Chico's reduces costs with marketing shake-up

Chico's FAS is getting rid of its chief marketing officer.

The apparel retailer on Monday announced a realignment of its marketing and digital commerce functions that the company expects will reduce its 2016 marketing expenses by $11 million and generate annualized cost savings of approximately $14 million.
J.C. Penney gets social with mall shoppers

The J.C. Penney Co. Inc. is teaming up with a well-known social network to help draw traffic and sales at select mall-based locations.

According to Advertising Age, Penney will display digital Pinterest boards in 10 malls around the country as part of a Mothers’ Day promotion. The boards will display apparel, hair and beauty products that are available in nearby Penney stores at the mall. The promotion will also include featured in-person appearances by well-known fashion bloggers.
Webinar: discover fresh insights on how women shop

The shopping habits of American woman have changed dramatically in recent years and new consumer research from Blackhawk Engagement Solutions reveals just how much.

Don’t miss tomorrow’s webinar, “How Women Shop,” during which Blackhawk will share key learnings from the research and thoughts on how retailers can win with women on the mobile-driven path to purchase.

Click here to register.
The top cities for retail worldwide are…

Cross-border expansion is on the rise and an extensive new study from JLL identifies the top 50 major cities worldwide that offer the top growth prospects.
Report: Lowe’s visualizes success with younger consumers

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.