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Marketing Tactics

  • Retailers hope to steal some Prime Day thunder

    Amazon may be pulling out the stops to lure customers to participate in Prime Day, but competitors are taking steps to grab their own online sales.    The online giant’s third annual Prime Day global shopping extravaganza officially kicked off on Monday, July 10, at 6 pm PST, and will run until the wee hours of morning on July 12. Eager to take advantage of early bird shoppers, Amazon began rolling out sneak previews — and sales opportunities — as early as last week.   

  • Footwear retailer launches in-store pick-up

    Famous Footwear wants to get merchandise into its shoppers’ hands faster.   By rolling out an in-store pickup service chainwide, Famous Footwear’s online shoppers now have the option of picking up their orders in more than 1,000 locations. To encourage shoppers to try the service, the retailer is offering customers that shop between July 7 through July 11, a $5 discount off of one order containing an in-store pickup item.  

  • Jet.com tries its hand at online sampling

    Walmart’s e-commerce arm is shaking up its customer engagement efforts.   Jet.com is adopting product sampling to forge stronger relationships with its online shoppers. Though a partnership with BrandShare, the online retailer will deliver 300,000 premium product samples and exclusive offers each month inside e-commerce packages. BrandShare is a long-time partner of Jet’s parent company, Walmart.   

  • Kroger is defending its turf

    The nation's largest supermarket operator is suing the German discount grocer Lidl over trademark infringement.    In a complaint filed last week in U.S. District Court in Virginia, Kroger claims that Lidl’s house brand, “Preferred Selection,” too closely resembles Kroger's own brand, “Private Selection.”  

  • Organic Garage, Toronto

    Organic Garage has opened an urban-inspired flagship that takes its design cues from the industrial surroundings and city streetscapes of its locale. Located in Toronto’s west-end Junction neighborhood, the 15,000-sq.-ft. grocery store incorporates murals and graffiti, street signs, pavement markings, guardrails, street lights, and building signs. To add to the authenticity, a local graffiti artist painted over brick walls giving a vibrant and urban feel to the space.  

  • Nordstrom Rack to open second Milwaukee location

    Nordstrom will be erecting its second off-price Nordstrom Rack store in Milwaukee. The Seattle-based retailer has announced plans for a 26,800-sq.-ft. location at the Bayshore Town Center in the city’s North Shore.   The Nordstrom Rack will be erected on the site of a vacated Sears at the Olshan Properties center, where a Total Wine & More store is also slated to take up some of the space.  

  • Another retailer is entering the hotel arena

    Muji, the Tokyo-based global retailer, will open its largest store to date — underneath its very own hotel.      The company will open a hotel in in Tokyo's Ginza district in spring 2019. The hotel will be located in a new, 10-story building that will also house a 35,000-sq.-ft. Muji flagship. The store will occupy one basement floor up to part of the sixth floor above ground, with the rest of the space above devoted to the hotel, according to the Nikkei Asian Review.  

  • Department store retailer takes a swing at Amazon’s shopping event

    In the wake of Amazon’s Prime Day hype, J.C. Penney is eager to drive momentum among its own online shoppers.    The department store retailer is getting ready to host its own online-only shopping event, “Penney Palooza.” The second annual two-day sale, which is set to run July 11-12, will feature “48 hours of non-stop savings,” according to the retailer.   
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