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Marketing Tactics

  • Online plus-size retailer has ambitious plans for brick-and-mortar

    Eloquii is making the leap to physical retailing — with more than one location.    The plus-size fashion brand is set to open a store at The Fashion Centre at Pentagon City, Arlington, Va., followed by a location in downtown Chicago, and one at Easton Town Center, in Columbus, Ohio, which will open in September, reported The Columbus Dispatch.   

  • Study: Despite slower adoption, e-commerce is making its mark in grocery

    Click-and-collect boxed-meal delivery services are encouraging more customers to make online grocery shopping part of their weekly routine.    Currently, 97% of all consumer-packaged goods (CPG) dollars are still being spent in brick-and-mortar retail stores. However, the popularity of click and collect boxed-meal delivery services has 28% of shoppers purchasing groceries online regularly.  

  • Contest Entry

  • Target to debut four new brands

    Target Corp. is doubling down on its efforts to distinguish itself with exclusive brands and to be a leader in two key categories.     The discounter revealed in a posting on its web site that it will launch three new apparel brands and one new home goods brand in its stores and online this fall.    

  • Specialty retailer offers its own version of Prime Day

    Sur La Table is inviting shoppers to its version of Black Friday in July.   Replacing multiple smaller weekend sales that typically run throughout the month, the kitchenware retailer is introducing a one-day shopping event called “Lime Day.” The sale, which is set to launch on July 10, will feature more than 300 lime-themed items on sale for up to 75% off.   

  • Tech Bytes: Four tips to compete on Prime Day

    Amazon has brought the saying, “Christmas in July” to life with its Prime Day global shopping extravaganza and this year's event promises to be bigger than ever.   

  • Target's CMO talks brands

    Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer's new exclusive brands in a posting on the company's corporate website. Here are some key excerpts:    What’s the inspiration behind these new brands?

  • Another grocer launches same-day delivery

    Regional supermarket operator Shnucks is the latest grocer to offer customers same-day delivery.

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