Marketing Tactics

Wine aficionados have a new, expanded digital resource to shop for their favorite vintage.

eBay has introduced eBay Wine, a new section of its e-commerce site that features the ability to browse collectible, rare and everyday wines.

Consumers can search eBay’s assortment of more than 10,000 wines using attributes including varietal, region, price point, and price format (“buy it now” or auctions for rare bottles). Shoppers will be able to purchase wine and ship to almost anywhere in the U.S.

The North Face has unveiled a new store pilot — complete with a Redwood tree — at Stanford Shopping Center, Palo Alto, California.

The 6,500-sq.-ft. store, which is located just across the street from the retailer’s previous location of 24 years, combines the best of digital in-store technology, including virtual reality, with features that speak to the locale and the brand’s DNA.

Bostonians are notorious for their love of locally based coffee chain Dunkin’ Donuts, and now the retailer is making it easier for them to get their daily fix.

According to the Boston Herald, Dunkin’ Donuts is expanding a pilot of on-demand delivery to about 200 stores in the Greater Boston area. The retailer is partnering with third-party delivery services Favor and DoorDash, both of whom try to get items to customers within an hour of placing a digital order.

Photos by Kate Berry

Starbucks has opened a store in Ferguson, Missouri, a city that was rocked by racial unrest in 2014, as part of its ongoing initiative to open stores in at least 15 lower-income U.S. communities by 2018.

The opening follows the launch of a similar store in the Jamaica section of Queens, New York, in March. Both are part of a national plan to provide local jobs, create training opportunities for youth, and support efforts to rebuild and revitalize communities.

At a time when more and more online retailers are successfully expanding to brick-and-mortar locations, it’s worth taking a moment to examine how those brands are approaching the site selection process. The specific and strategic considerations that online retailers review when assessing possible brick-and-mortar locations not only tells us a lot about what’s behind that thought process, but provides important hints about the priorities and perspectives shaping retailer behavior in an increasingly omnichannel world.

The generation born between the early 1980s and the year 2000 — labeled millennials — has captured the collective attention of retail marketers. And not just because there are more than 80 million of them, although that’s a factor. This group craves access, not necessarily ownership, and they have a real affinity for technology, which is shaping the retail space.

One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

May in Las Vegas is when the dealmakers come out to, well, make deals, as the International Council of Shopping Centers hosts its annual RECon event at the Las Vegas Convention Center and Westgate Las Vegas Hotel. Held May 22-25 and attended by retailers and shopping center owners from around the globe, RECon will display such project wares as mixed-use destinations, outlet centers, and strip and lifestyle projects — and everything in between.

There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”