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PINTEREST: THE CHOICE OF A NEW GENERATION

4/29/2016

User data from Pinterest shows that more than one-in-three of its 100 million global users are millennials. In addition, 79% of millennial Pinterest users say the platform is a “guide to life and is a place to teach me how to do things,” compared with 71% of all Pinterest monthly users.



Other notable millennial-related findings include:




  • Eighty percent of millennials say that Pinterest “helps me find things I want to buy.”


  • Seventy-two percent of millennials say the network “helps me connect with brands I love.”


  • Seventy-one percent of millennials say the platform “recommends relevant products to buy.”


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