Marketing Tactics

Consumers are putting their best foot forward when it comes to spending.

Think wealthy folks are averse to using coupons? Think again.   A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes.     Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.  

The Mid-America Real Estate Group announced the hiring of Ashlee Yenney as its corporate marketing director. She will be responsible for marketing and public relations efforts across company offices in Chicago, Detroit, Milwaukee, Minneapolis, and Oakbrook Terrace, Illinois.  

Consumers’ increased confidence in their own financial situation bodes well for back-to-school spending.    At least that’s according to Synchrony Financial’s Back-to-School survey, which found that clothing, shoes and electronics represent the majority of back-to-school spending for most families surveyed and more than a third expect to spend more in both categories this year. Longer supply lists and more technology needs are among the drivers of increased spending.   

Home furnishings retailer West Elm will open a new store in downtown Reno, Nevada, on Aug. 11.    The 11,000-sq.-ft. store is located on the main floor of the former U.S. Post Office building, which has been transformed into The Basement marketplace, an underground venue with a mission to create a multi-use incubator space of both retail and food vendors celebrating handicraft.   

Stroll by the new Combatant Gentlemen store in Santa Monica, California, and you might think it’s an outfitter of Bondian self-defense gear for bespoke men in turbulent times. In fact, it’s a ready-to-wear suit store for young corporate commandos hoping to pass muster in boardrooms on meager salaries. (Suits range from $165 to around $320.) It’s also the first permanent brick-and-mortar outpost of the vertically-integrated, fast-growing online menswear brand, which was founded in 2012.

Stroll by the new Combatant Gentlemen store in Santa Monica, California, and you might think it’s an outfitter of Bondian self-defense gear for bespoke men in turbulent times. In fact, it’s a ready-to-wear suit store for young corporate commandos hoping to pass muster in boardrooms on meager salaries. (Suits range from $165 to around $320.) It’s also the first permanent brick-and-mortar outpost of the vertically-integrated, fast-growing online menswear brand, which was founded in 2012.   

Nordstrom is doubling down on its partnership with J.Crew Group’s Madewell brand.   The department store chain plans to expand the brand to an additional 20 stores this fall.  It’s the third distribution expansion since the initial launch of the partnership in March 2015, and will result in the retailer carrying Madewell goods in a total of 76 locations in the U.S. and Canada, as well as on Nordstrom.com.     

Shoppers will soon be able to get a reward by walking in to a New York & Company store.   Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.