Specialty retailer uses beacons to reward customers

Shoppers will soon be able to get a reward by walking in to a New York & Company store.



Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.



Shopkick will install at least two shopBeacon devices in participating New York & Company stores. One will be located at the front door to reward customers for the simple act of visiting the store, and another at the dressing rooms, to reward customers for trying on clothing.



“We are constantly gathering feedback from our customers, and know that they are increasingly interacting with our brand via mobile and digital,” said Greg Scott, CEO, New York & Company. “By partnering with Shopkick, we will drive incremental sales by bringing both new customers into our stores, as well as inspiring our existing loyal customer base to visit our locations more often.”