Beauty giant to launch branded credit-card program

Ulta Beauty is expanding its popular Ultamate Rewards loyalty program.



The retailer is partnering with Alliance Data Systems Corp. Alliance will develop and manage the Ultamate Rewards Credit Card, which is designed to enhance the benefits of the chain’s loyalty program.



Alliance will provide private-label and co-branded credit card services for Ulta, the largest beauty retailer in the United States, operating 886 stores nationwide.



The Ultamate Rewards co-brand credit card program will leverage the MasterCard network so card members can use it anywhere MasterCard is accepted around the world.



“At Ulta Beauty, we keep the guest at the center of all we do,” said David Kimbell, chief marketing and merchandising officer, Ulta Beauty. “Enhancing our guests’ shopping experience with added convenience and benefits through this new partnership with Alliance Data is yet another way for us to do that.”