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Marketing Tactics

  • Experiential retailer in store closings

    High-end bath, kitchen and appliance retailer PIrch is relying on its California roots for future growth.  

  • Target pairs associates with digital experts in 'innovation sprint'

    Target Corp. has kicked off a partnership with BCG Digital Ventures to conduct a 14-week “innovation sprint.” For the project, BCG's experts (including designers, engineers and investors) are working side-by-side with five Target associates to develop new growth concepts and ideas. (The associates are middle managers from across Target's various divisions, reported the Star Tribune.)  

  • Study: Marketers fear data quality is hurting digital ads

    Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

  • At the World Trade Center Mall, honoring heroes is an everyday thing

    Outside the Oculus, the skeletal edifice that houses the World Trade Center’s transportation hub, thousands gathered this week to honor American heroes who lost their lives there on 9-11. Inside the Oculus, Westfield’s mall has been honoring America’s military heroes ever since it opened a year ago. Before any store opened its doors, Westfield staged a job fair aimed at enlisting veterans to come to work at Ground Zero.  

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  • Report: Social media giant turns catalogs into buyable mobile ads

    Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

  • First Look: Pottery Barn flagship, New York City

    Pottery Barn is showing off its latest store concept at its just-opened flagship in Manhattan's Flatiron District.   Located in a landmark Beux-Arts styled building, the 17,000-sq.-store features original columns and adorned ceiling accents. It emphasizes local partnerships, design services and exclusive products, including one-of-kind vintage items.   

  • Online giant preps for Indian version of Prime Day

    Amazon is getting ready to host its fourth-annual flagship sale in India.   The online giant is gearing up for its “Great Indian Festival,” an event similar to Amazon’s Prime Day sale. Amazon is banking on the sale’s deep discounts, exclusive merchandise and buyback offers to attract new customers, according to Live Mint.  
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