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Marketing Tactics

  • DSW going back to its roots for store of the future

  • Macy’s revamps loyalty program

    Macy's is overhauling its loyalty program, putting a new focus on its best customers.   The department store retailer is revamping its Star Rewards program with a tiered rewards system that gives its very best shoppers (those who spend $1,200 or more annually) such perks as free shipping, additional savings and earned points on every purchase.  

  • Walmart targets rival with relaunch

    Walmart is looking to expand its share of the lucrative market for baby products.   The discounter announced it is relaunching its Parent's Choice line of baby essentials with an expanded line of products and a new logo. Parent's Choice, which began 20 years ago with just baby formula, will grow to 275 items. The relaunch comes as Target Corp. has been focusing on baby with new Cloud Island baby brand, which recently added has bedding and nursery decor to its assortment.   

  • Baton Rouge center recruits bloggers in re-brand

    “Our belief is that retail and mixed-use places need to evolve or risk irrelevance,” said Trademark Property Co. CEO Terry Montesi, who’s putting that belief to the test at a mixed-use center in Baton Rouge, Louisiana.  

  • Shoppertrak: December 2017 calendar to influence shopper behavior

    This holiday season offers retailers something they haven't experienced in five years.   For the first since 2012, there will be four Saturdays in December prior to Christmas Day, according to Shoppertrak, which noted that the busiest shopping day of the year will fall on Black Friday, Nov. 24. Saturday, Dec. 23 and Saturday, Dec. 16 are expected to be the second and third busiest shopping days, respectively. (The full list is at the end of the article.)  

  • Disney testing new store design as part of omnichannel update

    Disney is looking to update its customer experience, offline and online, in what it said represents "the next generation of Disney retail."   The company is testing a new store prototype in select locations, including Century City, Calif.; Northridge, Calif.; Miami, Fla. (opening Sept. 28); Nagoya, Japan; and Shanghai, China. The prototype is designed to bring the magic of Disney to retail through innovative technology, storytelling and cast member interaction, the company stated.  

  • American Eagle Outfitters in new loyalty offerings

    American Eagle Outfitters has gone omnichannel with its loyalty program.   The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.   

  • State of the Industry Report and Chain Store Age Top 100

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