Marketing Tactics

Ninety-three percent of consumers are starting their back-to-school shopping before classes begin and receipts promise to be strong for stores.   Three-quarters of the 2,000 shoppers surveyed by JLL recently said they planned to spend between $100 and $500 on school purchases, and most of those transactions figure to take place at brick-and-mortar locations. Only 19% said they’d buy supplies online and just 25% figured to look to the Web for apparel.  

Ice cream lovers in Lebanon will soon have a new confectionary option, as Cold Stone Creamery has announced plans to open multiple locations throughout the country over the next few years, beginning with the capital city of Beirut.    Kahala Brands, the parent company of Cold Stone Creamery, has granted MNM Investments Lebanon SAL, part of M1 Group, the master franchise rights to Lebanon under a 10-year master franchise agreement.  

A premium children’s brand is planning a growth spurt.    Private equity firm L Catterton has acquired Hanna Andersson for an undisclosed sum, with the intent of expanding the Swedish children’s apparel retailer across its channels.   Hanna Andersson currently operates a robust e-commerce and catalog business in addition to 55 retail stores and 11 outlet locations.  

When it comes to back-to-school shopping, kids have all the power – and they strongly prefer shopping in-store. A recent study by Citi Retail Services revealed that kids wield extraordinary power over back-to-school purchase decisions, and those decisions include shopping for goods in physical stores.  

Americans – in particular, some New Yorkers – can continue to run on Dunkin’, as the donut purveyor forged a partnership to offer delivery to select areas of Brooklyn and Manhattan.   Dunkin' Delivery will be offered through on-demand delivery service DoorDash, which through the DoorDash app or website will allow customers to order with a tap or click from home or work. Delivery time is 45 minutes or less.   

Smoothie operator Tropical Smoothie Café has refreshed its brand by blending a coastal atmosphere and elevated customer experience – with plans to take the new look and feel to locations nationwide.   "As Tropical Smoothie Cafe continued growing and evolving over the past several years, it became obvious to us that our brand's image needed to follow suit,” said Mike Rotondo, CEO. The company launched the rebranding via a new restaurant design that it plans to introduce to new and existing stores.

News of Dollar Shave Club’s recent $1 billion sale to global packaged-goods giant Unilever came like a splash of cold water to the face of most in the retail business.    But it shouldn’t have come as a surprise.    The booming success of subscription services is just the next step in the evolution towards seamless, contactless retail that emphasizes ease, convenience, common sense and just a touch of personality and cheeky humor.   

Amazon has launched an online shop dedicated to innovative products from start-up companies.   Amazon has teamed up with popular crowdfunding site Kickstarter to showcase a collection of products that have been successfully funded on the platform. The Kickstarter Collection is featured on Amazon’s Launchpad section, the company’s storefront for hardware startups and crowdfunded projects. The new collection has more than 300 products, and covers a wide range of categories, from electronics and toys to home and kitchen.

Clicks-to-bricks phenomenon Bonobos’ retail journey will soon extend to Manhattan’s Madison Avenue. The company has signed a 10-year lease for 1,725 sq. ft. on the ground floor of 488 Madison Avenue near St. Patrick’s Cathedral.   Neighbors of Bonobos at its new location include Saks Fifth Avenue, Tourneau, Burberry, and Nordstrom’s Trunk Club. The Feil Organization recently completed major renovations on the building, including a two-story glass curtain wall in the office lobby.  

Leasing has begun on HELM Miami, a mixed-use development destined for a full city block in Miami’s Design District, a neighborhood carved out in an under-developed area north of downtown near Biscayne Bay.   Newmark Grubb Knight Frank Retail will handle leasing, led by executive managing director Thomas Citron and executive VP Mitchell Friedel.